How Winstanleys Pramworld Drove 27% Ecommerce Growth with BigCommerce

A 27% Leap in Customer Acquisition

In just four months after migrating from Magento 2 to BigCommerce, Winstanleys Pramworld boosted its customer base by 27% and improved conversion by 26%. This family-owned retailer rediscovered where development budget should go—into new features, not constant maintenance. They also saw a 24% rise in orders, proving their decision delivered real, measurable gains.

Family Roots in Retail

The story began in 1951 when John Winstanley opened a decorating supplies shop in Wigan, UK. Six years on, the business added children's nursery items, and by the 1970s and 90s, the next generations had joined. Today, brothers David and Carl lead separate arms—nursery products and bicycles—while preserving a legacy that spans more than 70 years.

Challenges with Magento 2

After nearly a decade on Magento 1, Pramworld tried Magento 2 but ran into heavy resource demands. Updates and security patches ate up budgets, and SEO visibility dropped as site speed lagged. With 90% of funds spent on maintenance, there was little left for innovation or growth—exactally the opposite of their original aim.

Choosing the Right SaaS Path

The team wanted a platform where updates and patches arrived automatically—and where development dollars translated directly into new features. After a trial, BigCommerce stood out for its intuitive dashboard and built-in tools. Guided by agency partner Space48 and the local sales manager, the decision was clear: move to BigCommerce and regain control.

Seamless Implementation and ERP Integration

Within days of the trial, Pramworld confirmed BigCommerce had no blockers. The IT team quickly rolled out tasks, while Microsoft Dynamics 365 Business Central synced inventory, orders, and customer data. Automated workflows now power everything from granular product reports to directors’ dashboards, freeing staff to focus on customer service.

Enhanced Checkout with Flexible Payments

Adding Klarna’s “Buy Now, Pay Later” option took under a week, and conversion rates climbed immediately. Customers appreciated the modern checkout experience and multiple payment methods, boosting average order values. Meanwhile, integrations like Rewind Backups and Klevu search made site management more reliable and efficient.

Empowering the Team with Speed and Agility

David Winstanley can now push updates without lengthy testing cycles. Michael Ellison, IT Manager, notes there’s virtually no learning curve—publishing new pages or features happens in minutes. Empowered teams move faster, deliver features, and adapt to market shifts without waiting on maintenance windows.

Next Steps and Mobile Focus

With mobile accounting for 73% of transactions, Pramworld plans to refine its mobile UX. An online gift registry and ramped-up social media campaigns will follow, while blue-sky thinking takes center stage. As they ask “What’s next?”, BigCommerce stands ready to support their long-term ecommerce goals.