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How Our Place Cookware Scaled Globally With Shopify: Unifying Online & In-Store Commerce

6/10/2024
Our Place
Shiza Shahid
Our Place
www.ourplace.com
Los Angeles, United StatesFounded 2019
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Monthly Revenue
Undisclosed
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Founders
Shiza Shahid
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Employees
197
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Business Description

Our Place creates versatile, sustainable kitchenware designed to replace multiple items and bring people together through home cooking, rooted in authentic representation and eco-friendly materials.
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Executive Summary

Our Place harnessed Shopify’s ecosystem to launch in new markets, sync online and retail channels, and simplify checkout. From patenting a 10-in-1 pan to integrating international sales tools, they built a seamless shopping journey that drove global expansion and customer loyalty.
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Case Study Content

Our Place’s Journey from Launch to Global Brand

Within four years, Our Place changed how people think about cookware. By focusing on a single ten-in-one pan and a clear mission—making cooking accessible and communal—they took a lean team and built a worldwide presence using Shopify.

Defining a Unique Product and Mission

Our Place launched with the Always Pan, designed to replace multiple kitchen tools. Its non-stick ceramic surface is free of PFAS, aluminum is 100% recycled, and packaging cuts single-use plastics. The result was a standout product that spoke to sustainability and space-saving design.

Building on Shopify’s Platform

Starting as a team of one, digital product lead Danielle Hoo leaned on Shopify’s APIs, international sales tools, and checkout extensibility to iterate. They moved from a 3-step checkout to a single-page flow, cutting friction. Integrations with loyalty apps and custom UI extensions made the experience feel native.

Unifying In-Store and Online Channels

By adopting Shopify POS and syncing inventory, Our Place created consistency across pop-ups, standalone stores in LA, and wholesale partnerships like Target. Teams from customer service to operations use the same platform, reducing manual work and errors.

Global Expansion in Three Continents

After the US launch, they rolled out to Canada, the UK, and most recently Australia. Shopify’s international sales tools automated duties, currencies, and local payment methods—so launches moved fast and with fewer headaches.

Continuously Improving and Scaling

With an in-house team now covering engineering, design, and data, Our Place runs regular A/B tests, upgrades error reporting, and refines discount logic. They plan site updates that tie directly to user feedback and metrics.

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Key Takeaways

  • 1Focusing on one versatile product—the Always Pan—helped Our Place cut complexity and stand out in a crowded market with a 10-in-1 design.
  • 2Migrating to Shopify’s single-page checkout and using custom extensions reduced friction and boosted conversions.
  • 3Syncing online and POS inventory created a unified shopping experience across standalone stores, pop-ups, and wholesale partners.
  • 4Leveraging Shopify’s international sales tools enabled launches in Canada, the UK, and Australia without building separate systems.
  • 5Building an in-house digital product and engineering team fostered faster feature releases and tight collaboration with Shopify roadmaps.
  • 6Regular A/B testing and data-driven iterations guide site improvements and help identify new growth opportunities.
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Key Facts

Revenue from In-Store Visits
1.5%
Always Pan Functionality
10-in-1
Global Market Reach
3 Continents
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Tools & Technologies Used

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How to Replicate This Success

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.