How OluKai Boosted AOV by 12% with Shop Campaigns

Overview

OluKai, a footwear brand rooted in the aloha spirit, faced a familiar dilemma: rising costs to acquire each customer and over-reliance on the same handful of ad platforms. In response, their ecommerce team explored a fresh channel—Shopify’s Shop Campaigns—promising pay-per-conversion pricing and minimal setup time. Over a four-week holiday push, they rolled out a targeted offer that delivered results fast.

Challenges

Like many direct-to-consumer brands, OluKai was seeing cost per thousand impressions (CPMs) climb and cost per acquisition (CPA) inch upward. Dependence on existing social and search channels left little room to test new audiences. They needed both efficiency and scale: a way to introduce the brand to shoppers on a new platform without blowing through budget or teams resources.

Choosing Shop Campaigns

Shop Campaigns fit the bill. Setup takes minutes, so the marketing team could configure and launch a campaign in the same day they made a strategy call. With a pay-per-conversion rate structure and built-in Shop app integration, they could promote a limited-time offer to high-intent audiences browsing in-app. The low barrier to entry meant quick tests and clear performance signals.

Implementation

Ecommerce Manager Nick Daniels crafted a simple discount on best-selling sandals and launched a Shop Campaign aimed at users with relevant browsing behavior. They set a minimum order value to protect margins and defined daily budgets tied to target CPA. The team monitored conversions in the Shopify admin and tweaked CPA bids and budget allocations each week.

Results

In just four weeks, OluKai saw:

• 12% higher average order value from Shop Campaign orders
• Over 1,400 new customers acquired at a lower CPA than other channels
• A quick path to scale with a channel they now treat as business-as-usual

Key Metrics in Action

By diversifying spend and leaning into pay-per-conversion, OluKai turned a four-week experiment into a permanent acquisition channel. They reduced risk, drove brand awareness, and captured high-intent browsers at efficiencies that matched or outperformed legacy channels.