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How Orveon Global Boosted Beauty Sales with Shopify Migration

7/11/2024
Orveon Global
Pascal Houdayer
Orveon Global
www.orveonglobal.com/
New York, United StatesFounded 2023
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Monthly Revenue
Undisclosed
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Founders
Pascal Houdayer
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Employees
450
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Business Description

Orveon Global combines bareMinerals, Laura Mercier, and Buxom under one roof to champion honest, clean beauty. By migrating from Salesforce Commerce Cloud to Shopify, Orveon cut maintenance overhead, centralized their global storefronts, and accelerated feature launches for each brand in a highly agile way.
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Executive Summary

Orveon Global united its three cosmetics powerhouses on Shopify to simplify operations, speed up international rollouts, and reallocate resources into growth. The replatform delivered double-digit lifts in average order value, subscriber engagement, and retargeting performance—fueling more sales with less hassle.
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Case Study Content

Orveon Global's Unified Shopify Journey

Orveon Global oversees three leading beauty brands—bareMinerals, Laura Mercier, and Buxom—but their technology stack was a patchwork of disconnected systems. This made launches slow, required big teams for upkeep, and blocked rapid global expansion. They needed a single platform to run everything smoothly and redirect resources toward growth.

The Challenge of Disconnected Systems

Each brand ran on its own tech: different checkouts, reporting tools, inventory systems, and codebases. When Orveon acquired them, they inherited all that complexity. A simple homepage tweak had to be repeated in three places. The shared services team that once supported global ecommerce was dissolved, leaving smaller squads to juggle maintenance tasks instead of innovation.

On top of that, bareMinerals and Laura Mercier were ready to expand in Europe, while Buxom needed to start selling internationally from scratch. They needed one global storefront template that could adapt for each brand’s local markets, currencies, and content—without nested, month-long development projects.

Why Shopify with a Partner

Orveon chose Shopify for its blend of simplicity and flexibility. They teamed with Domaine, an agency known for Salesforce-to-Shopify migrations, to vet every decision and push the team toward an optimized solution. Shopify Markets enabled multiple currencies, and Shopify’s native CMS made content edits straightforward.

Domaine consolidated bareMinerals and Laura Mercier onto a shared codebase, while Buxom ran on a separate stack tailored for multicountry rollout. That hybrid approach meant global updates happen once, yet each brand retains the agility to launch region-specific features.

Personalization & Subscriptions

To drive sales and retention, Orveon layered in Nosto for AI-driven product recommendations, personalized pop-ups, and A/B testing, then launched subscriptions with Ordergroove. Mobile conversions climbed thanks to Shopify’s optimized checkout, and Laura Mercier unlocked real-time skin-type recommendations by exposing variant data to Nosto’s scripts.

Results That Speak Volumes

Within weeks of launching Laura Mercier and bareMinerals, Orveon saw average order value jump by 10% to 15% across all brands. Subscription customers now buy twice a year on average—102% more than one-time buyers—with spend up to 88% higher. Retargeting campaigns outperformed benchmarks by 88%, and global store updates that once took weeks now happen in hours.

Operationally, the team shrank maintenance headcount, refocused on merchandising and marketing, and brought loyalty and TikTok Shop integrations live in months instead of years. Global consistency improved brand perception, while tailored expansion stores served local audiences with precise messaging.

Looking Ahead

With Shopify as their foundation, Orveon Global is set to roll out more personalized experiences, loyalty tiers, and in-app commerce. The streamlined stack will support new tech experiments—like AR try-ons—without disrupting the core operations that now hum along on autopilot.

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Key Takeaways

  • 1Consolidating three brands on a single Shopify platform eliminated redundant maintenance and accelerated global launches.
  • 2Partnering with Domaine ensured the migration was tailored, combining shared and separate codebases for maximum agility.
  • 3Leveraging Shopify Markets enabled easy multi-currency support and localized storefronts for different regions.
  • 4Integrating Nosto delivered AI-powered product recommendations that drove a 10%–15% lift in average order value.
  • 5Launching subscriptions with Ordergroove boosted subscriber purchase frequency by 102% and annual spend by 88%.
  • 6Streamlined operations let the team shift from upkeep to revenue-driving roles, reducing project timelines from months to weeks.
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Key Facts

Average Order Value Increase
10%
Subscriber Purchase Frequency
102%
Retargeting Campaign Performance
88% above benchmark
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Tools & Technologies Used

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How to Replicate This Success

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.