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Orveon Global oversees three leading beauty brands—bareMinerals, Laura Mercier, and Buxom—but their technology stack was a patchwork of disconnected systems. This made launches slow, required big teams for upkeep, and blocked rapid global expansion. They needed a single platform to run everything smoothly and redirect resources toward growth.
Each brand ran on its own tech: different checkouts, reporting tools, inventory systems, and codebases. When Orveon acquired them, they inherited all that complexity. A simple homepage tweak had to be repeated in three places. The shared services team that once supported global ecommerce was dissolved, leaving smaller squads to juggle maintenance tasks instead of innovation.
On top of that, bareMinerals and Laura Mercier were ready to expand in Europe, while Buxom needed to start selling internationally from scratch. They needed one global storefront template that could adapt for each brand’s local markets, currencies, and content—without nested, month-long development projects.
Orveon chose Shopify for its blend of simplicity and flexibility. They teamed with Domaine, an agency known for Salesforce-to-Shopify migrations, to vet every decision and push the team toward an optimized solution. Shopify Markets enabled multiple currencies, and Shopify’s native CMS made content edits straightforward.
Domaine consolidated bareMinerals and Laura Mercier onto a shared codebase, while Buxom ran on a separate stack tailored for multicountry rollout. That hybrid approach meant global updates happen once, yet each brand retains the agility to launch region-specific features.
To drive sales and retention, Orveon layered in Nosto for AI-driven product recommendations, personalized pop-ups, and A/B testing, then launched subscriptions with Ordergroove. Mobile conversions climbed thanks to Shopify’s optimized checkout, and Laura Mercier unlocked real-time skin-type recommendations by exposing variant data to Nosto’s scripts.
Within weeks of launching Laura Mercier and bareMinerals, Orveon saw average order value jump by 10% to 15% across all brands. Subscription customers now buy twice a year on average—102% more than one-time buyers—with spend up to 88% higher. Retargeting campaigns outperformed benchmarks by 88%, and global store updates that once took weeks now happen in hours.
Operationally, the team shrank maintenance headcount, refocused on merchandising and marketing, and brought loyalty and TikTok Shop integrations live in months instead of years. Global consistency improved brand perception, while tailored expansion stores served local audiences with precise messaging.
With Shopify as their foundation, Orveon Global is set to roll out more personalized experiences, loyalty tiers, and in-app commerce. The streamlined stack will support new tech experiments—like AR try-ons—without disrupting the core operations that now hum along on autopilot.
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