How Wellness Brand OLLY Doubled Sales with Shopify Plus

Background

OLLY launched its line of gummy vitamins and wellness supplements in 2015 exclusively at Target. Over the years it earned B Corp certification and built a loyal following across brick-and-mortar and online channels. But as orders climbed—driven by its subscription boxes and DTC promotions—the team ran into platform limits, rising tax and fulfillment headaches, and branding constraints in checkout.

Challenges

By 2022, OLLY’s direct-to-consumer arm was growing faster than ever, but the old Shopify plan lacked in infrastructure and flexibility. Real-time inventory updates were slow, checkout customizations were limited, and every new promotion required developer cycles. Meanwhile, tax compliance across states and shipping calculations demanded manual work. The small in-house team spent more time troubleshooting platform quirks than focusing on new products.

Solution Overview

OLLY decided to migrate to Shopify Plus and integrate specialized apps for tax, fulfillment and inventory. They rolled out Shopify Scripts to tailor promotions and upsells, implemented a tax-compliance engine, and switched payments to Shop Pay for faster checkout and financing options.

Implementation Details

First, the team worked with a Shopify Plus Partner to migrate data and theme customizations over a weekend. Inventory feeds were hooked into their ERP for real-time stock levels. A tax app handled nexus calculations and automatically remitted state taxes. Next, they wrote Scripts that apply tiered discounts and “subscribe & save” offers directly in checkout. Finally, rolling out Shop Pay cut payment failures and opened installment plans for high-value bundle purchases.

Results

• 61% increase in year-over-year sales volume.
• 20% lift in conversions-to-subscription offers via Scripts-based promos.
• $15,000 in forecasted quarterly savings after switching to Shop Pay.
• Real-time inventory tracking slashed stockout incidents by 75%.
• Zero platform downtime during peak promotions.

What’s Next

With overhead reduced and developer time freed, OLLY plans to launch new product lines and expand globally. They’re exploring headless checkout experiments and deeper loyalty integrations to further boost lifetime value.