How Offbeat Bikes Doubled Sales and Saved Hours with Shopify POS

Introduction

Offbeat Bikes, a niche shop in Chicago focused on cargo and electric bikes, was juggling separate tools for its website and in-store sales. The result? Frequent oversells, manual inventory checks, and a fractured experience for shoppers. Owner Mandalyn Renicker knew that streamlining operations was critical, so she turned to Shopify’s unified platform to bring everything under one roof.

The Challenge: Fragmented Systems and Tedious Work

Before Shopify, Mandalyn used Square Retail POS and a Squarespace site that never synced reliably. She spent hours each week manually updating stock numbers and fielding refunds whenever items became unavailable after a purchase. Navigating separate dashboards, third-party inventory sync tools, and monthly tax reporting was a constant drain on time that could have been spent on bike fittings and community outreach.

Implementing Shopify Ecommerce

Mandalyn began by migrating her online store. Shopify’s intuitive setup let her import products, customize the theme, and build landing pages for families and commuters without code headaches. She usedmetafieldsto display technical specs, improving the browsing experience for customers doing research at home. Within days, the new site replaced three separate apps and flattened the learning curve for the team.

Rolling Out Shopify POS

Next came the in-store shift. Migrating 350 SKUs and nearly 2,000 accounts was smoother than Mandalyn expected. Robust support docs and friendly phone assistance got hardware up and running fast. The team now uses Shopify POS to ring up sales, manage repairs as draft orders, and track inventory in real time—eliminating the manual counts that once took four hours every month.

Results: More Sales, Less Admin

With a unified platform, Offbeat Bikes saw accessory revenue jump 400% year over year and kids’ bike sales double. The buy-online-pickup-in-store feature keeps shoppers happy, and dashboards replace spreadsheets for tax reporting. Mandalyn freed up over four hours a month on inventory checks and several more each week on invoicing, letting her focus on what matters: helping riders find the perfect bike.

Conclusion

Switching to Shopify gave Offbeat Bikes a single source of truth for stock, sales, and service. The cohesive experience boosts conversions and cuts admin work, freeing the team to do more of what they love—connecting people with bikes made for city life.