How Mizzen+Main Scaled Faster with Shopify POS

From Digital-Only to Omnichannel Champion

Mizzen+Main launched in 2012 as a direct-to-consumer menswear brand focused on performance fabrics. Early wins online led to wholesale deals, and soon they opened 11 brick-and-mortar locations. But different systems for online stores and physical outlets hampered staff efficiency, stock visibility, and customer experience.

The Pain Points of Split Systems

Half of retail visitors were new shoppers. Store teams struggled to tailor recommendations without unified purchase histories. Limited store footprints meant only a subset of sizes and styles could be stocked. Staff resorted to phone checks, manual spreadsheets, or guesswork. And promotions ran independently online or in-store, creating confusion and extra admin.

Shopify POS to the Rescue

Migrating all channels onto Shopify brought customer profiles, inventory, and discounts under one roof. Store associates now open a customer’s unified account, access past orders, fit notes, style preferences, and loyalty points from Yotpo. They can instantly apply the right promo code via POS tiles, avoiding errors. If a shirt size isn’t in the store, they ship to customer in minutes with the built-in ‘ship from store’ feature.

Integration Power: CRM and Rewards

Beyond native POS, Mizzen+Main connects Endear for SMS and email outreach. They identify clients who bought in-store but paused online, send targeted reminders, or special offers. Yotpo: Loyalty & Rewards feeds real-time point balances into the POS. A store associate can see that Mr. Smith has 500 points earned online, and apply his reward instantly.

Tangible Results in 2023

Within twelve months of launch, Mizzen+Main reported:

• 27% growth in retail revenue
• 16% more in-store orders
• 15% lift in online revenue
• 8% rise in online orders

Adding new store locations is straightforward on Shopify POS. Staff training is minimal. And third-party integrations for shipping, analytics, and CRM slot in with zero fuss.

What This Means for You

If you run an online brand eyeing stores, or a retailer looking to boost e-commerce, a unified commerce platform cuts friction at every touchpoint. Real-time stock lookup, cross-channel profiles, synced discounts—all these basics free your team to focus on service and sales growth.