How Caden Lane Scaled International Sales by 692% with Shopify

How Caden Lane Went Global without the Headache

Founded in 2005 by Katy Mimari, Caden Lane began as a small line of crib bedding, diaper bags, and accessories designed around busy moms’ needs. Over time the business expanded to include apparel for babies, kids, and mothers. By focusing on quality and style, they built a solid reputation in the US. As traffic from abroad started rising, they saw a clear chance to grow internationally but ran into high shipping fees, complex duties, and compliance issues. Shifting to global sales felt risky and time-consuming.

The Challenge

For Caden Lane’s lean team, handling customs forms and local tax laws was not on the to-do list. Marketing outside the US meant they had to manage multiple carriers, track duties, register with overseas tax authorities, and find reliable fraud protection. They tried quotes from shipping consolidators and third-party services, but coordinating several partners turned into a chore. The risk of showing surprise fees at checkout threatened to drive away potential customers.

The Solution

Shopify’s Managed Markets simplified that process. With a single switch in the admin panel, Caden Lane unlocked selling in over 180 markets. Key benefits included:

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• Real-time duties and tax calculations at checkout
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• Local currency display with transparent pricing
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• Fast shipping options, often 1-3 days to major markets
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• Automatic tax registrations in target countries
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• Built-in fraud rules and order protection
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Enabling the feature only took minutes, and the team watched the system work. It freed them from manual paperwork and let them focus on marketing and product design instead of regulatory tasks. it help them scale fast.

The Results

Within the first year, international sales jumped 692% year over year. Affiliate partners helped drive new traffic—click volume climbed 225% and orders through affiliates rose by 218%. The brand now sells to 111% more countries than before, opening doors from Europe to Asia. Customers saw lower shipping costs and one-line duty fees at checkout, and that clarity boosted conversion rates across the board. In Canada, deliveries arrive in a day; in the UK, packages land in two to three days—faster than most shoppers expect.

Looking Ahead

Riding this momentum, Caden Lane is exploring product launches timed with opposite seasons in the southern hemisphere. They plan to expand affiliate outreach in markets like Singapore and the Philippines. Keeping a steady pace of new items, from gift bundles to seasonal wardrobes, they expect more growth ahead. Managed Markets remains their core tool for global scale, and the team is gearing up to test new advertising channels abroad.