Mizuno USA's Composable Commerce Overhaul: 12% More AOV, 90% Faster Checkout

Introduction

Mizuno USA, a heritage sportswear brand, reimagined their digital storefront by embracing a composable commerce approach. Working closely with Mira Commerce, they transformed a monolithic legacy platform into a flexible, scalable ecosystem that elevates customer experiences and boosts operational agility. The result? A 12% lift in average order value and a checkout process that is 90% faster, all while deploying marketing content 40% more quickly.

The Challenge

As Mizuno USA continued to expand, their aging technology stack began to show its limitations. Frequent product launches, high-volume promotions, and personalized campaigns were hampered by slow deployments and unreliable inventory data. Their previous solution were rigid, often causing overselling issues and customer frustration during peak promotions. The team knew they needed a new architecture to achieve true omnichannel success.

Solution Overview

Mira Commerce recommended a composable commerce framework powered by BigCommerce. This modular approach allowed Mizuno USA to choose best-in-class components for each function. They integrated Deck Commerce as their order management system, Bolt’s one-click checkout for streamlined conversions, and a custom personalization tool for dynamic product customization. Each element plugged seamlessly into the new ecosystem, delivering both speed and reliability.

Implementation Highlights

• Real-time inventory synchronization with Deck Commerce prevented overselling during high-demand launches.
• Bolt’s one-click checkout reduced steps from seven to one, cutting checkout times by 90%.
• A 3D customization interface empowered customers to create personalized jerseys without back-and-forth quotes.

Results & Impact

The composable architecture delivered rapid wins. Average order value climbed by 12%, while the time to deploy new site content and marketing campaigns dropped by 40%. Customer satisfaction improved thanks to reliable inventory visibility and a frictionless checkout flow. Internally, teams gained confidence to experiment with promotions without risking stockouts.

Looking Ahead

Mizuno USA is now equipped to enhance omnichannel capabilities, expand personalization features, and uphold rigorous privacy standards. By adhering to MACH principles, they can respond quickly to market shifts and deliver memorable experiences that build long-term customer loyalty.