Knya Turbocharges Scrub Sales by 105% with Shopify Plus

Overview

Launched in early 2021 by husband-and-wife team Vanshika and Abhijeet Kaji, Knya sprang from a personal mission: ease the daily grind of doctors and nurses in India. Using Vanshika’s background in textiles, they designed scrubs that balance breathability, stretch, and professional appeal. Their first collection sold out in days, signaling a demand for apparel that supports long hospital shifts without sacrificing style.

In less than two years, Knya grew from a home office operation to serving over 500,000 medical professionals across all of India’s 28 states. This rapid growth put pressure on systems designed for smaller scale. Knya needed a backbone that could handle surges, maintain accuracy in customization, and provide a seamless customer journey, from browsing to delivery.

Challenges Faced by Knya

Knya’s team originally managed embroidery orders by manually matching each design file to a customer’s request. That meant downloads, folder sorting, renaming, and emailing, error-prone steps that stretched staff thin. As volume rose, this process became unsustainable and recovery from mistakes ate into profit margins.

Separately, the product pages offered fixed bundles, so customers who needed a medium top with a small bottom had no path to checkout. This rigidity drove cart abandonment. On top of that, Knya relied on a local third-party POS for in-store sales, which didn’t speak to their online inventory. Reconciling stock levels required manual updates, leading to over-sells or out-of-stock nightmares when orders overlapped sales channels.

Orders sometimes delayed up to 14 days, and unhappy buyers looked elsewhere. Growth stalled since satisfaction ratings dipped and new shoppers hesitated to place orders based on slow delivery.

Solutions Implemented

The shift to Shopify Plus unlocked higher API call capacity and a suite of tools that fit Knya’s needs:

• Dynamic Bundling via Shopify Scripts: The team wrote scripts that let shoppers pick any combination of tops and bottoms by size. This flexibility cut abandoned carts and built shopper trust.
• Bulk Embroidery Automation: With expanded API throughput, Knya automated the download and distribution of hundreds of design files multiple times a day, slashing manual work by 95% and speeding up production cycles.

Beyond that, Knya implemented a one-page checkout to collapse multi-step forms into a single view, pre-filling saved addresses and payment details where allowed. This removed friction, especially critical in markets with address entry challenges. Finally, adopting Shopify POS replaced the third-party tool, connecting in-store and online stock in real-time and syncing customer loyalty data on the fly.

These combined tweaks let Knya act fast and keep brand promises without adding headcount.

Impact and Results

The impact was dramatic and nearly immediate. Online revenue rose 105%, and transaction volume nearly doubled with a 97% uptick. The site’s improved interface drove an 80% boost in traffic as word spread among medical communities. Efficiency gains meant order dispatch time collapsed from 14 days to just 3, leading to stronger repeat purchase rates and glowing reviews.

Team members regained hours previously lost to busywork and focused on outreach and product design instead of chasing downloads. Customer feedback highlighted the new bundle options and rapid fulfillment as standout features that set Knya apart in a crowded field.

The new workflow also freed up the operations team, letting them plan stock replenishment on real data. Cancellation rates fell by half as orders delivered faster and matched expectations for size and customization.

What’s Next

Having proven the core platform works, Knya is exploring bulk B2B sales to hospitals and clinics using Shopify’s wholesale channels. The roadmap includes advanced checkout extensions for upselling and localized payment gateways to boost conversion. They also plan to refine bundling options with custom materials based on seasonal needs, and expand loyalty rewards that tap into the POS data stream. All while aiming to keep dispatch times under 72 hours, sustaining the brand’s promise of quick turnaround.

They’re also piloting AI-driven size recommendations and an app for nurses to reorder favorites with a single tap. This level of personalization could cut reordering friction and push retention rates even higher.