The True Cost of Launching an Online Casino: Detailed Breakdown

Introduction

Launching an online casino involves more than buying a license and picking games. You need a full operational setup: payment gateways, fraud checks, CRM campaigns, analytics dashboards, support teams, VIP programs and compliance workflows. This breakdown uses Extendy’s white-label model to illustrate exactly which roles you need at kickoff, how many people, and the monthly salary bill in euros for CIS markets.

1. Payment Processing Team

This group handles payment gateway integration, routing, testing, recurring verifications and player deposit issues 24/7. A mix of monitoring managers, customer service reps, business developers, lawyers, account managers and technical specialists make up this block. At launch you need at least five staff, costing about €9,000 per month.

2. Payments, Risk & Fraud

Fraud prevention and KYC checks demand constant human oversight even if you deploy automation. Detecting group-based patterns, verifying payouts and handling licensing-related complaints can save you six-figure losses. A six-person unit at startup runs about €9,000 monthly.

3. CRM & Player Retention

Tournament management, bonus sequences, upsell flows and VIP triggers all sit here. Complex action chains require experienced staff—three managers cost around €8,000 at launch.

4. Game Management

Negotiating titles, managing studio promos and optimizing game placement by GEO drives revenue. One specialist is enough initially for ~€2,000 per month.

5. Content & Compliance

Player notifications, newsletter copy, tournament rules, AML policies and T&Cs must be airtight. Three native-speaker writers cover multiple languages for about €5,000 monthly.

6. BI & Analytics

Data from marketing, CRM, fraud, payouts and games feeds insights. You can buy tools but someone still needs to configure dashboards and action reports. A small three-person team with software/hardware costs is roughly €14,000 per month.

7. Support & Call Center

Multilingual agents (6 at launch for ~€7,000) and a two-person call center (for reactivation and feedback at ~€3,000) keep players happy, resolve issues fast and drive returns.

8. VIP Management

High-value players get personal attention. Two dedicated VIP managers build exclusive offers, handle objections alongside lawyers and impact retention directly—for about €6,000 monthly.

Total Launch Cost

Adding these blocks together gives a core team of 30 people and a salary bill of at least €63,000 per month for middle-level staff in CIS regions. Hiring in Western Europe or industry veterans could double that figure. Using Extendy’s white-label service lets you skip recruitment, training and overhead, so you can focus on marketing and scaling your brand faster.