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How a Smart Affiliate Generated $7,460 Profit with Facebook Ads in Bangladesh

6/27/2024
Parimatch Affiliates
Parimatch Affiliates
pmaffiliates.com
Limassol, CyprusFounded 1970
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Monthly Revenue
$13,260
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Founders
Unknown Founder
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Employees
Undisclosed
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Business Description

Parimatch Affiliates is the official affiliate program of the global betting operator Parimatch. It empowers marketers to earn commissions by driving registrations, deposits, and active players through tracked campaigns. Affiliates gain access to high payouts, a wide range of GEOs, official creatives, and direct support from the advertiser.
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Executive Summary

In this detailed case study, an affiliate used Facebook Ads to break into Bangladesh’s gambling scene and earned $7,460 in net profit with a stellar 128.6% ROI within 30 days. The affiliate’s strategy involved targeting Android users in specific regions, stacking multiple ad accounts to avoid bans, and refining creatives around a wealth-and-success theme. By directing traffic to the Parimatch mobile app and selecting a casino wheel landing page, they turned a less-competitive GEO into a high-margin winner.
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Case Study Content

Campaign Overview

In early August 2022, an experienced affiliate marketer partnered with Parimatch Affiliates to launch a gambling offer in Bangladesh using Facebook Ads. With popular markets saturated and CPAs skyrocketing, he chose Bangladesh, a Tier-3 GEO with low competition and cheap traffic. Over 30 days he spent $5,800, drove 22,054 installs, and banked $7,460 in profit at an impressive 128.6% ROI.

Why Bangladesh?

Bangladesh is often overlooked by affiliates chasing India or Africa. Yet it has a growing mobile user base and a passion for cricket, which fuels both betting and casino interest. In testing, the affiliate saw that Bangladesh’s cost per install was under $0.30, compared to over $1.50 in saturated markets. That gap alone justified a dedicated campaign.

Setting Up Ads and Avoiding Bans

Foreseeing frequent Facebook account bans in this niche, the affiliate contracted account farmers on Upwork to produce dozens of verified Facebook profiles. Each profile had its own page and payment method, allowing parallel campaigns and quick replacements when an account was flagged. Automatic placements kept the system simple, while geo, age (18–40), and Android-only filters focused the spend.

Creative Experiments

Early tests with video and text ads failed to deliver. Ultimately the “rich and successful” static image angle resonated. Roughly 1 in 10 images delivered a positive ROI, so the affiliate continually crafted and launched new sets from that theme. Hand−picking winners and spinning off separate campaigns for each high performer became standard practice.

Landing Page Optimization

Parimatch offered several default landing options. The affiliate discovered that the casino wheel page outperformed bet-on-sports layouts by 20%. The spinning wheel animated element captured attention, leading to more installs, signups, and eventually deposits.

Campaign Results

By August 31, the affiliate recorded 22,054 app installs, 7,045 signups, and 442 deposits at $30 each. Total ad spend and overhead (accounts, servers, domains, salaries) was $5,800. Revenue reached $13,260, yielding a net profit of $7,460 and a 128.6% ROI. The team now treats Bangladesh as a core GEO alongside India.

Key Lessons

This case shows that targeting low-cost, high-interest markets with a systematic approach to account management, creative testing, and landing-page selection can unlock profitability where others see risk.

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Key Takeaways

  • 1Focusing on Tier-3 GEOs like Bangladesh can cut CPAs dramatically and skyrocket ROI beyond saturated markets.
  • 2Routing traffic to a provider’s mobile app improved registration and deposit quality compared to web funnels.
  • 3Stacking multiple Facebook accounts via freelance farmers provided campaign continuity despite frequent bans.
  • 4Adopting a “wealth and success” static image angle yielded the highest conversion rates in a new GEO.
  • 5Selecting the Parimatch casino wheel landing page boosted deposit actions by over 20% compared to default sports pages.
  • 6Rigorous A/B testing of creatives and granular targeting delivered a 128.6% ROI and $7,460 net profit in one month.
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Key Facts

Net Profit
$7,460
Return on Ad Spend
128.6% ROI
App Installs
22,054 installs
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Tools & Technologies Used

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How to Replicate This Success

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Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.