How Badgley Mischka Dressed Up 61% Revenue Growth with BigCommerce

Background: A Timeless Fashion House Meets New Digital Demands

For more than three decades, Badgley Mischka has been synonymous with refined evening wear and accessories, coveted by celebrities from Madonna to Sarah Jessica Parker. But when the label’s legacy Pulse Commerce platform began holding back growth—with limited plugins, clunky merchandising and a one-size-fits-all architecture—the team knew it was time to retool. Their direct-to-consumer site needed speed, flexibility and a pipeline to the world’s top marketplaces.

Challenge: Outgrowing a One-Stop Solution

By 2015, Badgley Mischka’s online demand had outpaced Pulse Commerce’s capabilities. Creating new products felt restrictive, and expanding into new channels or adding integrations was a constant uphill battle. “It was hard to merchandise products, to expand to different marketplaces,” says Katie Ouaknine, owner of Badgley Mischka Web. The brand needed a modular platform that would let it pick best-in-breed tools without being locked into a monolith.

Solution: Plug-and-Play Agility with BigCommerce

After evaluating Shopify and BigCommerce, the team chose BigCommerce for its extensive ecosystem and robust API. Integrations were almost friction-free, enabling rapid setup of best-in-class applications. Key tools included:

• Duoplane for distributed order management across 20+ warehouses
• Shogun’s drag-and-drop page builder for instant design updates
• Bolt’s one-click checkout and fraud prevention
• Feedonomics for data feed management—unlocking explosive Google Shopping growth
• Klaviyo for segmented email and SMS marketing
• Global-e for cross-border shipping to 272 countries
• Gorgias for a unified helpdesk and CRM workflows

Within weeks, Badgley Mischka had launched on Google Shopping and seen unprecedented traction: orders soared far beyond Amazon’s modest early results. The site moved faster, updates were smoother, and marketing campaigns could be stood up in minutes.

Results: A 61% Revenue Surge and Global Expansion

By comparing year-over-year data, the team recorded:

• 61.21% increase in total revenue
• 18.62% uplift in conversion rate
• 31.1% growth in average order value

Partnering with Americaneagle.com for SEO and site maintenance ensured every hiccup was addressed quickly. Post-pandemic, they shattered monthly sales records, delighting customers and driving repeat purchases. Now the brand ships to 46 countries each month and has solidified its global presence.

Looking Ahead: Continuous Innovation and Growth

Badgley Mischka isn’t slowing down. The roadmap includes deeper personalization, expanded marketplace footprints and further native features from BigCommerce. With a flexible platform, an expert agency partner, and a suite of integrations, they’re poised to redefine luxury e-commerce—one stunning evening gown at a time.