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Konditor is a cherished London bakery that started in 1993, serving celebration cakes, brownies, biscuits and seasonal treats like their 150,000 award-winning mince pies each year. After three decades using Magento 2 and a legacy POS, Konditor found itself juggling high security fees, buggy updates and disjointed reporting between online and brick-and-mortar locations. Their team spent more time fixing bugs than innovating. When hardware reached the end of its lifecycle and licensing costs kept climbing, Konditor decided it was time to find a solution that could both reduce costs and unify their technology stack.
Maintaining separate systems for ecommerce and point of sale created duplication of work: price updates had to be made twice, sales data was scattered across two dashboards, and inventory checks required manual reconciliation. Magento 2 demanded expensive security patches that ate into profits without improving the customer experience. The old Tevalis POS was slow, buggy, and didn’t integrate with the online store, making it tough to capture customer data or run unified loyalty campaigns. Konditor needed a platform that could serve both channels, reduce licensing fees, and let their team focus on baking rather than debugging.
In 2023, Konditor migrated its online store to Shopify’s hosted platform. Fast loading times and frequent feature releases immediately impressed the team. Next, they replaced outdated tills with Shopify POS on iPads across four London shops. Setup was straightforward enough for Konditor’s Online Operations Manager, Tom Rundell, to handle himself. Shopify’s Merchant Success Manager provided custom support and connected Konditor to development resources that unlocked extra discount automations for combo offers like a hot drink and a slice of cake.
With a single source for product listings, price changes and inventory, Konditor slashed the time spent on admin tasks by half. They also consolidated sales reporting into one dashboard—no more manual CSV exports from two systems. The unified data feed helped the team spot sales trends and product preferences quickly. To deepen engagement, Konditor integrated Leat’s loyalty solution with Shopify so customers earn points in store and online. This replaced the old paper card program, capturing customer profiles and order histories across channels.
By shifting to Shopify for both digital and physical sales, Konditor has:
With physical and digital stores connected, Konditor plans to open a new location and deepen automated marketing efforts via Klaviyo and Gorgias integrations. Their unified platform lays a foundation for sustainable growth, letting the team focus on baking and customer service rather than wrestling with legacy systems. Konditor now has a commerce stack built to scale for years to come.
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