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How Konditor Sweetened Growth with Unified Shopify POS

7/15/2024
Konditor
Gerhard Jenne
Konditor
www.konditorandcook.co.uk
London, United KingdomFounded 1993
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Monthly Revenue
Undisclosed
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Founders
Gerhard Jenne
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Employees
Undisclosed
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Business Description

Konditor is a London-based family bakery founded in 1993, known for handmade celebration cakes, brownies, biscuits, and award-winning mince pies. With four shops across London and a nationwide online store, they blend classic baking with modern ecommerce tools.
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Executive Summary

Konditor, a family-run London bakery founded in 1993, faced high costs and disjointed reports from separate ecommerce and POS systems. By migrating to Shopify for both online and in-store sales, they slashed licensing fees, halved inventory admin time, and launched a unified loyalty scheme to deepen customer engagement.
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Case Study Content

Introduction

Konditor is a cherished London bakery that started in 1993, serving celebration cakes, brownies, biscuits and seasonal treats like their 150,000 award-winning mince pies each year. After three decades using Magento 2 and a legacy POS, Konditor found itself juggling high security fees, buggy updates and disjointed reporting between online and brick-and-mortar locations. Their team spent more time fixing bugs than innovating. When hardware reached the end of its lifecycle and licensing costs kept climbing, Konditor decided it was time to find a solution that could both reduce costs and unify their technology stack.

The Challenge

Maintaining separate systems for ecommerce and point of sale created duplication of work: price updates had to be made twice, sales data was scattered across two dashboards, and inventory checks required manual reconciliation. Magento 2 demanded expensive security patches that ate into profits without improving the customer experience. The old Tevalis POS was slow, buggy, and didn’t integrate with the online store, making it tough to capture customer data or run unified loyalty campaigns. Konditor needed a platform that could serve both channels, reduce licensing fees, and let their team focus on baking rather than debugging.

The Solution

In 2023, Konditor migrated its online store to Shopify’s hosted platform. Fast loading times and frequent feature releases immediately impressed the team. Next, they replaced outdated tills with Shopify POS on iPads across four London shops. Setup was straightforward enough for Konditor’s Online Operations Manager, Tom Rundell, to handle himself. Shopify’s Merchant Success Manager provided custom support and connected Konditor to development resources that unlocked extra discount automations for combo offers like a hot drink and a slice of cake.

With a single source for product listings, price changes and inventory, Konditor slashed the time spent on admin tasks by half. They also consolidated sales reporting into one dashboard—no more manual CSV exports from two systems. The unified data feed helped the team spot sales trends and product preferences quickly. To deepen engagement, Konditor integrated Leat’s loyalty solution with Shopify so customers earn points in store and online. This replaced the old paper card program, capturing customer profiles and order histories across channels.

Results

By shifting to Shopify for both digital and physical sales, Konditor has:

  • Reduced total cost of ownership by 13% compared with their previous POS and ecommerce provider.
  • Enrolled over 1,000 members in the new digital loyalty scheme.
  • Cut admin time for inventory updates and reporting by 50%.
  • Eliminated £20,000 in annual security patch fees for their old site.

Looking Ahead

With physical and digital stores connected, Konditor plans to open a new location and deepen automated marketing efforts via Klaviyo and Gorgias integrations. Their unified platform lays a foundation for sustainable growth, letting the team focus on baking and customer service rather than wrestling with legacy systems. Konditor now has a commerce stack built to scale for years to come.

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Key Takeaways

  • 1Efficiently integrating online and in-store sales onto a unified platform can halve manual administrative tasks and streamline reporting.
  • 2Migrating to a modern POS system built on tablet hardware reduces setup time, licensing fees, and maintenance costs compared to legacy solutions.
  • 3Centralizing sales data in one dashboard simplifies analytics, making it easier for teams to extract insights and inform business decisions quickly.
  • 4Implementing a unified **loyalty program** across all sales channels unlocks customer behavior data and drives targeted marketing campaigns.
  • 5Partnering with an **all-in-one commerce platform** removes the need to manage multiple vendors for ecommerce, POS, and payment processing.
  • 6Offering seamless **discount automation** increases promotional agility and enhances the point-of-sale experience for employees and shoppers.
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Key Facts

Cost Reduction
13%
Loyalty Signups
1,000+
Administrative Efficiency
50% less time
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Tools & Technologies Used

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.