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How Jay Froneman’s Keto Ebook Funnel Earns $12.3K/Month

6/18/2024
IDPLR
Jay Froneman
IDPLR
www.idplr.com
Miami, United StatesFounded 1970
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Monthly Revenue
Undisclosed
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Founders
Jay Froneman
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Employees
Undisclosed
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Business Description

IDPLR is a digital membership platform offering over 12,500 high-quality PLR eBooks, software, videos and graphics. It grants entrepreneurs Resale, Master Resell and Private Label Rights so they can instantly rebrand, sell or giveaway ready-made products without investing in creation or development.
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Executive Summary

In this case study, online entrepreneur Jay Froneman uses free PLR keto ebooks from IDPLR combined with a 3-step Kartra funnel and targeted Shoutcart influencer shoutouts to generate an average $410 per day in net profit. With zero product creation costs and just an $86 ad spend, he builds a sustainable affiliate model that pulls in over $12,300 monthly.
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Case Study Content

Overview of Jay Froneman’s Keto Ebook Strategy

Jay Froneman took advantage of IDPLR’s private label rights keto ebooks to create a three-step sales funnel in Kartra, then drove traffic via Shoutcart influencer shoutouts. His cost? Just $86. His daily average revenue? $410. This study breaks down each step.

Step 1: Securing Free PLR Keto Ebooks

IDPLR offers thousands of PLR products. Jay searched for "keto" and grabbed the Easy Keto eBook plus a keto video upgrade. Both were downloaded at zero cost and rebranded under his name. With private label rights, he owned the content and could package it as he liked.

Step 2: Building a 3-Tier Kartra Funnel

Using Kartra Pages, Jay crafted a landing page that sold the ebook for $5, then an upsell video course at $17. If the upsell was declined, a pop-up dropped the price to $7. Finally, a third upsell promoted a keto affiliate program on ClickBank paying $58.34 per sale and $22.30 monthly rebill. The result: three revenue events per visitor.

Step 3: Scaling with Shoutcart Influencer Posts

To send traffic, Jay used Shoutcart to buy Instagram shoutouts from a fitness influencer with 323K followers. A permanent feed post cost $85 and guaranteed a high-quality link and headline. He monitored engagement and targeted influencers at 10% view-to-follower ratios to maximize ROI.

Results and Profit Analysis

Over seven days, his top day hit $504 and the average daily take was $410. Multiplied out, that’s $12,300 per month against an $86 spend. Net margins soared because there were no production or inventory costs—only marketing.

Why This Works

  • Zero product creation time or fees thanks to PLR.
  • A three-tier funnel that extracts maximum revenue per visitor.
  • Targeted influencer traffic that avoids ad bans or platform restrictions.

This straightforward, low-risk model proves that with the right assets and a small marketing budget, affiliate marketers can build consistent income streams.

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Key Takeaways

  • 1Leveraging free PLR content from IDPLR lets you skip product creation and launch a digital offering in minutes.
  • 2A three-step funnel—initial ebook sale, video upgrade upsell, affiliate program offer—turns one visitor into multiple revenue events.
  • 3Kartra’s page builder, checkout forms, and campaign tools enable non-tech founders to assemble a high-converting sales funnel quickly.
  • 4Shoutcart influencer shoutouts, targeting pages with 10% view-to-follower ratios, deliver cost-effective traffic without risking ad account bans.
  • 5By keeping startup costs under $100, Jay achieved $12,300 monthly revenue, showcasing the power of low-barrier entry affiliate models.
  • 6Monitoring daily performance and iterating on price or influencer selection helps maintain a steady threshold of $400+ per day.
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Key Facts

Average Daily Revenue
$410
Average Monthly Revenue
$12,300
Total Startup Cost
$86
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Tools & Technologies Used

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How to Replicate This Success

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About the Author

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Founders Hut

Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.