How Kenny Flowers Achieved 75% Store Growth with Shopify POS

Driving Omnichannel Growth at Kenny Flowers

Kenny Flowers launched in 2015 as an online resort wear shop where founder Kenny Haisfield tested bold shirt designs in limited runs. After nearly a decade selling exclusively through Shopify, they saw an untapped moment: shoppers wanted to feel the fabric and try on prints in person. By 2023, they opened a Charleston flagship, pairing live inventory, unified loyalty, and easy checkouts all in one platform. That shift gave customers a consistent trip from browsing on their phones to taking home a new favorite piece.

Seamless Staff Onboarding

Their store manager and associates arrived with varied retail backgrounds and minimal rollout time. Shopify POS’s familiar layout and clear prompts meant most team members were running real transactions by day’s end, not weeks of training. Onboarding costs shrank and the shop stayed open during peak tourist foot traffic. When staff tap through intuitive screens, they focus on styling guests instead of wrestling with unfamiliar software.

Dynamic Inventory Sync

Manual stock counts can slow a store to a crawl. With live sync across online and in-store channels, Kenny Flowers avoided oversells and kept digital catalogs up to date. A best-selling print might sell out in Charleston but remain available online for home delivery. Low-stock alerts trigger automated reorders before a design sells through. This cut stock errors by 50% and freed managers from spreadsheets.

Unified Loyalty Engagement

Island Society loyalty operates everywhere. Members rack up points on every purchase and unlock tiered perks whether they shop on the website or at the brick-and-mortar location. At checkout, POS staff log in customers in seconds, pull up point balances, and apply member-only rewards. Returns and exchanges adjust points automatically. That removes friction and boosts repeat visits.

Efficient Store Operations

Flash promotions, bundle deals, and quick discounts run directly in the point of sale system. When a summer capsule drops, associates activate codes in seconds and see the same offer appear online. Staff use SMS notifications to alert customers when their pickup order is ready. These small efficiencies add up—teams spend less time on admin and more time on styling conversations.

Managing Seasonal Demand

Resort wear sales peak in spring and early summer then taper off. By linking online traffic with store visits, the team smooths out those swings. After a holiday rush, they clear any leftover sizes with targeted discounts. Then new prints roll out ahead of beach season. The system flags lagging SKUs so managers can swap in fresh patterns just in time.

In-Depth Reporting

Custom dashboards go beyond daily sales totals. They track sales per square foot, hourly traffic patterns, and basket values for loyalty members. Store managers check metrics from a tablet on the floor. Kenny watches overall trends from a desktop. When numbers dip, they adjust displays, tweak staff schedules, or launch a social media push in minutes.

Impressive Business Impact

In its first full year, the Charleston store achieved 75% year-over-year growth in sales. Eighty percent of those orders came from new customers discovering the brand in person. The flagship added 7–20% to total revenue each month, softening seasonal troughs online. With these results, Kenny Flowers has a clear roadmap for opening new locations with confidence.

The blend of digital ease and in-store discovery now drives every aspect of their business. With the right tools in place, the team spends time on creative ideas and customer connections, not manual tasks.