How HairStore.fr Slashed Load Times by 50% and Boosted Conversions to 3.06%

A Trailblazing Start

Long before ecommerce became mainstream in 1999, Marco Da Cruz spotted an opportunity: professional haircare sold directly online. With a hairdressing background and a passion for technology, he launched HairStore.fr on a proprietary platform, building payment gateways and delivery solutions from scratch.

Challenges of Legacy Platforms

As the site grew, Marco migrated to Oxatis, only to run into performance bottlenecks. Slow page loads hindered SEO and frustrated users. Functional limitations prevented deep customization, and the team struggled to maintain and innovate. It became clear that a more scalable, feature-rich solution was needed.

Why BigCommerce?

After years of evaluation, Marco chose BigCommerce for its solid reputation and proven scalability. The platform offered advanced inventory management, flexible theming, and built-in B2B features. Multi-Storefront functionality promised to drive international expansion without the overhead of multiple backends.

Seamless Migration and Expert Support

HairStore.fr partnered with agency REGGAO and leveraged a dedicated Customer Success Manager from BigCommerce. The audit, planning, and pre-sales teams provided expert guidance at every step, ensuring a smooth data migration and launch under budget and on time.

Impressive Results

In just a few months, page load speed dropped to 1.8 seconds—a 50% improvement—and conversion rates climbed to 3.06%. The streamlined admin interface cut product launch time, reducing maintenance costs and improving total cost of ownership. Integrated carriers and digital wallets further enhanced the checkout experience.

Looking Ahead: Embracing Headless

With Italian, Polish, Japanese, Portuguese and Spanish storefronts live, HairStore.fr eyes English markets next. The team is transitioning to an headless frontend for deeper personalization, faster load times, and simplified content management—cementing the brand’s innovative edge.

Key Takeaways

By selecting a future-ready platform and leveraging expert services, HairStore.fr transformed its online presence, achieving significant performance gains and setting the stage for global growth.