How FUNNYFUZZY Scaled Pet Joy with Shopify Plus

FUNNYFUZZY’s Global Expansion: A Data-Driven Story

FUNNYFUZZY launched in 2021 aiming to bring joy and creative design to everyday pet accessories. From quirky chew toys to customizable collars, the team knew that to stand out, they’d have to marry strong branding with precise, automated workflows. After hitting several early milestones selling direct to consumers, FUNNYFUZZY faced its first growth hurdle: how to manage an exploding order volume across multiple regions while keeping operations tight and conversions high.

The Challenge

As orders poured in from Europe, Asia, and North America, the manual steps in customer targeting, abandoned-cart follow-ups, and multi-currency checkout became bottlenecks. Managing inventory for smaller batch restocks, handling rapid returns, and tailoring payment options to local tastes demanded a tech overhaul. It was clear the basic plan wouldn’t scale.

Choosing Shopify Plus

In early 2023, FUNNYFUZZY upgraded to Shopify Plus. The move unlocked tools to automate marketing flows, customize checkout sequences, and spin up country-specific storefronts under one roof. The founder, Chen Shuo, wanted a single dashboard to track global inventory and performance without juggling spreadsheets across time zones.

Implementing Automated Workflows

Using Shopify Flow, the team set triggers to track browsing patterns and abandoned carts. When a shopper lingered over a plush toy, an animated email reminder would go out within 30 minutes. That simple sequence lifted conversion by over 40% on remarketed visitors. Layered promotions—like buy-two, get a free accessory—fired automatically when certain SKUs hit low stock, ensuring popular items were restocked before they sold out.

Customizing Checkout for Global Customers

Checkout Extensibility allowed FUNNYFUZZY to display local payment methods—Alipay for China, iDEAL in the Netherlands, lay-away options in the US. That flexibility improved trust and led shoppers to add more to their cart. Combined with real-time product recommendations powered by user data, average order value climbed by 30%.

Targeted Audiences and Market Tools

To cut ad spend and sharpen targeting, FUNNYFUZZY tapped Shopify Audiences. By exporting high-value segments to ad platforms, customer acquisition costs dropped, while new markets opened. Shopify’s international sales tools helped launch dedicated storefronts in key regions, each localized in language and currency but managed centrally.

Results in Under 12 Months

• 230% increase in total sales
• 146% rise in repeat purchases
• 30% boost to average order value
• 300% jump in revenue outside the US

FUNNYFUZZY went from a lean startup to a global player in under a year, all by automating routine tasks, tailoring the checkout, and using data to drive marketing. Today their playful pet gear has reached pet lovers in over 150 countries, and the team continues to refine workflows as new trends emerge.