How OnlineDivorcer Hit $23K/Month with DIY Divorce Kits

OnlineDivorcer: Streamlining Uncontested Divorces

OnlineDivorcer.com has turned court fees and complex legal forms into a predictable, flat-fee package for individuals ready to file uncontested divorces. By focusing on user needs—clear instructions, state-approved forms, and the right support—the team seized a niche where consumers needed relief from soaring attorney costs.

Origins: A Personal Mission Takes Shape

At a weekend barbecue, founders realized each had a family story about expensive divorces. Some people skipped filing altogether because they couldn’t afford lawyers. They found that courts let you represent yourself if paperwork is done right. After months of testing forms with a friend—paying only court fees—they knew others would pay for the same relief.

Building the Platform

They started in California with help from a trusted attorney to vet forms. Over time they mapped every state’s requirements, bundled mandatory and optional documents, and distilled confusing legal language into a simple questionnaire. An automated process matched client answers to the precise document set, then populated the forms. A small review team updated templates when legislation changed, and 24/7 support handled extra questions.

Driving Traffic and Conversions

Early on, SEO and expert content were critical. Articles spanned custody, property division and alimony topics, tapping YMYL guidelines for Google. Attorneys on the team penned posts with bios to boost trust. To refine on-page behavior, they used Hotjar heatmaps. Small tweaks—inactive elements made interactive, call-to-action buttons recolored and repositioned—lifted conversions noticeably.

Referral Loops Fuel Growth

Satisfied customers began recommending the service, sending friends via personalized links. Word-of-mouth drove an organic boost, reinforcing the site’s credibility. With 17,000 monthly visitors—40% from blogs—and a 1% conversion rate, the team lands roughly 170 clients each month at $139 per package, equating to over $23,000 in revenue.

Lessons Learned

They underestimated social media early on. Today, Facebook and Instagram ads target younger couples before they hire attorneys. Ongoing A/B tests keep forms intuitive. Constant monitoring of legal updates ensures all templates stay court-ready.