How Flippa Helped My Night Light Land a 6-Figure Sale Between Two Entrepreneurs

From Sleepless Nights to a 6-Figure Exit: The Story of My Night Light

Not every business begins with a board room—sometimes the spark comes at 2am, walking a hallway with a crying baby. This is the real story of how Philippa Billington, a first-time mother in Brisbane, turned a desperate parenting need intoMy Night Light, a trusted ecommerce brand for kids' night lights. After 14 years, her business didn't just survive—it attracted a perfect buyer throughFlippa, giving both her and the acquirer, Ali, a fresh start. Here’s how she did it—plus what happened after the deal was done.

How It Started: Making a Side Project Work for Real Life

Philippa wasn’t interested in building a tech empire. Back in 2010, she was just trying to get her newborn to sleep—and keep herself sane. After trying dozens of things, the only solution that worked was a color-changing night light from overseas, impossible to buy locally. Something clicked: if she struggled to find a product like this, surely other parents were stuck too. Within months, she sourced her first batch and launchedMy Night Lightas an ecommerce side project. Her goals? Flexible work, family time, and genuine help for other moms and dads.

Organic Growth—Steady, Not Spectacular

My Night Light didn’t go viral or land magazine covers overnight. Philippa focused on reliable suppliers, quality products, and clear, helpful information for customers. She posted on parenting forums, asked for feedback, packed the first boxes herself, and celebrated the first 5-star review. The site grew quietly thanks to word-of-mouth, niche Facebook groups, and newsletters full of real tips. There were hiccups here and there—sometimes a carton of stock arrived late, other times her own kids’ needs demanded a week off. Still, a steady number of parents came back year after year.

Building Trust and Expanding Products

As the reviews came in and families started to recommend My Night Light, Philippa added new designs, custom names, and gift wrapping. She also improved the checkout and used Shopify to simplify order management. She worked with small local couriers to speed up kid-friendly delivery. Customer emails got quick replies—often late at night—and blog posts answered sleep problems, not just hawked products. She didn’t try to scale at any cost. Instead, she dialed in on repeat business and authentic reviews. Over time, that meant the store felt personal, not automated. Even today, parents comment about feeling 'known' as customers, which is rare now.

Deciding to Sell: Planning a New Chapter

Fourteen years is a long time in ecommerce. Philippa wanted to start something fresh and free up more time, but didn’t want her hard work to just end. She needed the business to keep making life better for families. That’s when she foundFlippa, the online marketplace for buying and selling digital businesses. After using their valuation tool, she realized her 'side hustle' could fetch a solid six figures. More important, she was hopeful she could hand it over to someone who actually cared about sleep for families. Listing on Flippa, she got matched with Ali, a buyer with a young family facing the same struggles she’d once had herself.

Finding the Right Buyer: Not Just a Sale

Ali’s story echoes Philippa’s. An exhausted parent looking for both sleep solutions and a flexible business, Ali spotted My Night Light on Flippa and saw instant potential—not just as a profit machine, but as a business with real heart and proven demand. The pair connected, discussed their goals, and after honest negotiations (and a lot of checking the Flippa deal process), they settled on a fair price. There were no corporate brokers, only two parents with similar stories, trading knowledge and hopes for what the business could be next.

The Flippa Experience: More Than Listings

Philippa found Flippa’s platform straightforward. She used their automated valuation engine to set expectations, then followed a guided process for negotiations and legal paperwork. Emphasis on connecting 'right buyer with right business' made the transfer smooth and stress-free. Ali felt reassured by Flippa’s checks and escrow service. The sale didn’t just move inventory—it passed on customer lists, brand assets, and supplier contacts, so the business wouldn’t lose momentum after changing hands.

Leaving a Legacy and Looking Ahead

Handing over My Night Light was bittersweet. For Philippa, the new chapter meant more family time and the freedom to start another project, hopefully with fewer tired nights. Ali, taking the reins, aims to expand the brand and keep its reputation for quality and care. With the right match made possible on Flippa, the business didn’t fade away; it became the next step for another entrepreneurial parent. My Night Light is just as much about helping families today as it was when Philippa created it. The story proves an online business, carefully grown—even as a side project—can deliver both meaning and life-changing value at the exit.

Lessons for Other Founders

• Solve a real problem from personal experience. Start simple. Don’t aim for perfect, just something that works for people like you.
• Build trust slowly—help customers, answer emails, focus on repeat business.
• You don’t need a huge team. A solo founder can build a six-figure ecommerce brand with modern platforms and direct relationships.
• Exiting doesn’t require guesswork: digital marketplaces like Flippa offer fair valuations, structure, and ways to match with buyers who care.
• Best transitions happen when both buyer and seller share similar motivations & values.

Conclusion

My Night Light’s journey—from a first-time mom’s problem, to a trusted ecommerce store, to a smooth six-figure exit—shows small, focused businesses can compete and thrive. Both seller (Philippa) and buyer (Ali) found the right next step thanks to Flippa’s platform, practical tools, and real human connections underlined every part of the deal. For those considering launching or selling an online business, practical service, trust, and genuine problem-solving beat flash every time. If you’re building something—even as a side hustle—remember: a business built on real needs and real care can reward you far more than late-night orders ever hinted at.