How FashionLike.Me Bagged a $32,000 Exit Using Shopify Dropshipping & Smart Listing

Turning Trends Into Profits: The FashionLike.Me Story

FashionLike.Me might have been just another Shopify store in a crowded market, but its journey stands out because of real numbers, transparency, and clever moves few founders get right. Created by Oleksandr in Portugal, the business targeted one of the most lucrative groups in e-commerce—women aged 18-35 in the US and UK who are always after the next fashion hit.

In only two years, the solo founder took FashionLike.Me from scratch to a $32,000 sale on Flippa, drawing in 32 bids and over 10,000 views. Let’s break down what made this possible—starting right from the basics, then walking through the exact tactics that turned traffic and recurring sales into hard cash at exit.

Building on Shopify & Dropshipping

Shopify is the backbone—no surprise here. By focusing on thedropshipping model, Oleksandr skipped inventory headaches and upfront stock costs, letting him launch quickly and test with minimal risk. Suppliers from China (and one from the US) kept fulfillment cheap and scalable. The target? Trendy apparel and accessories, marketed through social ads, direct traffic, and emails.

Importantly, from the start the listing was upfront: nobody likes guessing if a business is held up by inventory, logistics, or is a front for something weird.

The Power of Verified Numbers

Too many e-commerce listings fudge their success. FashionLike.Me nailed this differently. They connected Google Analytics, openly displaying monthly performance—over207,000 monthly pageviews, verified. No smoke, no mirrors. Profit? $7,988 per month (averaged over 12 months) with a solid 64.22% gross margin. Broad marketing routes (Facebook, Instagram, email, a large mailing list) meant traffic didn’t dry up if one channel dipped.

The Flippa listing was crystal clear with these figures, not hidden in a spreadsheet somewhere. That paid off: buyers like transparency, and so should every founder looking to sell.

Smart Listing Magic: Human, Detailed, Open Book

Beyond the numbers, the listing pulled buyers in with its clarity. There’s an up-front summary, a detailed breakdown of business operations, and direct links to real documents—Profit & Loss, refund rates, average order value, margins. Access wasn’t public (a smart move), but buyers could get everything with a message, starting a relationship that builds trust and speeds up deals.

Oleksandr’s own open story—his move from business school in Portugal to a curiosity-driven e-commerce founder—wasn’t perfectly written, but it showed authenticity. He even mentioned his willingness to provide a whole month of hand-over help after the sale, making the transition as smooth as possible. Transparency and approachability do sell, clearly.

Operations: Tight, Fast, Repeatable

• Order fulfillment,
• Customer service,
• Managing Facebook/Instagram ads,
• Social media management,
• Updating the product catalog,

Running the store—despite strong sales—only cost the founder about 2 hours a day, or ~60 hours a month. That’s possible because the dropshipping model handles heavy lifting on fulfillment, and most marketing is automated or batch-planned.

Growth Ideas Openly Shared

• Affiliate partnerships,
• Influencer collaboration,
• Expanding to YouTube ads,
• Localized marketing pushes,
• Potential for brick-and-mortar pilot,
• Growing the mailing list further,

By sharing 9 solid, actionable growth routes, Oleksandr reassured buyers there’s untapped profit left for the next owner. This list also had a bit of inspiration to help buyers see “how this could be mine and next level.”

Support Promise: Not Just a Transfer, But a Handover

A commitment to giving buyers a full month of transition help (including direct link-ups with the virtual assistant) is a small promise—but it’s the difference between panic and peace of mind for a buyer stepping into a new business. That gave buyers not just the shop, but a leg-up in running it smoothly from day one.

Transparency Leads to Trust (and Bids!)

The result? 32 genuine bids on Flippa, over 10,500 views, and a final sale price that slightly exceeded the listed figure—$32,201 landed in the founder’s account, with proof that a simple, well-run business can fetch a strong exit if you show the right cards. No wild promises, just something real.

One detail left buyers happy: the owner didn’t just share stats, he made the entire P&L, refund record, and sales dashboard accessible on request. That interaction started a two-way street that built deal momentum.

Final Thoughts: Make It Repeatable

FashionLike.Me’s success is zero luck; it’s about showing the numbers without tricks, running a fast and simple process, and building buyer trust all the way through. The store’s mix of operational efficiency, openness, and clear marketing wins is something any founder can borrow right away.

Whether you’re running a store alone or with a team, the results show that attention to what buyers actually want—clean numbers, clear process, little friction—turns hustle into a payday.