How a Small Team Drove 88% ROI on a Facebook Gambling Campaign

Campaign Overview

In mid-December, our five-person marketing team launched a fresh gambling funnel for the Aviator game via Pin-Up Partners. We targeted Mexico on Facebook/Instagram, worked with a $2,440 ad budget, and pulled in $4,590 in revenue over one month—an 88% ROI. Here’s exactly what we did, step by step.

Team Structure and Roles

Our squad includes a team leader, a developer, and three media buyers. The leader builds and maintains affiliate connections, the buyers set up and optimize the ads, and the developer handles tracking, cloaking setups, and automation scripts. Having clear roles kept each phase tight and efficient.

Step-by-Step Launch Process

1. Crafting Custom Video Creatives

We shot live Aviator gameplay scenes on an iPhone and edited them in Videoleap. Two short videos highlight the thrills of the game and include a strong call-to-action button that links straight into our landing page and Telegram bot.

2. Setting Up Precise Tracking

Keitaro handles all tracking. We map every funnel step—landing, bot click, registration, deposit—and push data to our dashboards. We avoid cloaking inside Keitaro to keep moderation smooth.

3. Implementing High-Quality Cloaking

For traffic filtration we used the R8 cloaker bot. It applies a whitelist and filters bots before hitting the offer. A .com domain option at $25 ensured no flags on Facebook moderation.

4. Pixel Configuration

We created a dedicated pixel in a separate Business Manager and optimized it for first deposit (Subscribe/Lead). That ensured we measured real value events from day one without risking pixel loss if an ad account got banned.

5. Launch with 1-6-1 Structure

Each creative ran in six ad sets on a $15–20 weekly spend per set. After seven days we killed underperformers and duplicated the top ad into three fresh sets. Audience remained broad—max age range, all placements—to let the algorithm find cheap leads.

6. Scaling Up Smartly

Once daily spend hit $100 with stable ROI, we duplicated campaigns, tested new landing pages, tweaked audiences and placements, and shot fresh creatives. This agile approach kept metrics healthy while budgets climbed.

Results and Lessons

In just one month, a $2,440 ad spend returned $4,590—an 88% ROI. The clean creative, robust cloaking, strict tracking setup, and gradual scaling process proved repeatable. Quality filtration at the cloaking layer was the single best move to avoid moderation rejects.