How Anne Moss Grew 25 Blogs to $130K/Month

Introduction

In 1998 Anne Moss, an Israeli military officer, coded simple HTML sites as a hobby. By 2000 she launched her first monetized blog and slowly built a portfolio of niche sites. Today, Anne runs 25 active blogs that bring in over $130,000 per month through ad networks and affiliate partnerships—all without buying backlinks or chasing any SEO gimmicks.

Early Days and First Sites

Anne’s first English site was a cat‐lover forum. She translated her Hebrew content, learned ad management on her own, and made roughly $3,000/month in ad revenue by 2010. That income allowed her to reinvest in domains and hosting while adding new topics.

Investment and Growth

Around 2016 a spike in Google’s auction-based ad CPMs pushed rates from $2–3 to $20+. Anne then hired a virtual assistant in 2018 and invested $10K in writers by 2019. She accepted early losses on new sites, viewing 9–18 months of low traffic as a necessary ramp-up phase.

Content Strategy

Anne never chased link building. Instead she trains writers to focus on user intent—whether readers want step-by-step DIY instructions or design inspiration. Clear editorial guidelines ensure consistency across 1,000 articles published monthly.

People and Process

As CEO, Anne oversees content and traffic strategy. A COO handles IT, finance, risk, and HR. Weekly check-ins, transparent KPIs, and delegation keep the team aligned. The next goal is 1,500 posts per month and building email lists for direct reader outreach.

Results

Today Anne’s sites attract over 5 million pageviews per month. Combined ad and affiliate earnings exceed $130,000 monthly, delivering a sustainable 7-figure annual income. Niches like home décor, DIY and gardening lead traffic and revenue.

Conclusion

Anne Moss’s journey shows that consistent content quality, strategic outsourcing, and smart investment in domains can build a profitable publishing business without complex SEO tactics. Her model offers a clear playbook for aspiring bloggers ready to scale.