How Seth Williams Built a $30K/Month Land Investing Course Empire

Introduction

REtipster began when Seth Williams, fresh out of college, picked up a copy of Rich Dad, Poor Dad and thought, Maybe real estate could work for me. He spent months chasing house flips that never made sense on paper. Banks raised rates, competition drove up prices, and repairs ate profits. So Seth shifted focus: empty land. No tenants, no remodels—just buy low and sell higher.

Finding the Empty-Land Angle

In 2008, Seth started hunting for owners desperate to offload vacant parcels at 20% of market value. He’d mail hundreds of postcards, negotiate razor-thin margins, then flip the acreage at closer to full price. That simple buy-low/sell-higher tactic worked. Without repair costs, deals closed faster. Cash flow improved and Seth began mapping out each step in detail.

Launching REtipster

By 2012, after a few years of humble wins, Seth stumbled on Pat Flynn’s Smart Passive Income site. Inspired, he built REtipster.com on WordPress. His first posts and YouTube video tutorials didn’t pitch anything—he just showed his spreadsheets and negotiating scripts. Traffic trickled in, questions piled up, and Seth spotted an opening.

First Products and Pricing Hacks

He bundled his postcard templates into a $7 digital download. Copy went live one morning and sold instantly. That tiny success nudged him to create more tools—deal-analysis spreadsheets, title-research guides, skip-tracing email scripts. As demand grew, Seth tested higher price points, then bundled everything into a flagship course.

Scaling with Courses

The first REtipster course launched in 2015 at $45/month subscription. But users would sign up, devour content, then cancel. A year later Seth switched to a one-time fee model at $1,200. Today it’s $2,497. That pivot unlocked predictable cash, fueling content creation, podcasts, YouTube, and email list growth.

Diversified Revenue Streams

Half of REtipster’s income still comes from the course. The rest is a mix of affiliate partnerships, ad spots on Seth’s podcast, and occasional limited-time bundles. With YouTube algorithm changes and rising competition in land courses, Seth keeps experimenting with pricing tiers and coaching services.

Key Challenges

Competition jumped from two courses to dozens. Google and YouTube tweaks dent organic traffic. And market shifts post-COVID changed buyer behavior. Some months beat 30K USD, others slip to 15K. Yet Seth treats each downturn as a prompt to try new formats—webinars, live Q&A, software partnerships.

What’s Next

Seth is eyeing one-on-one coaching, group masterminds, and potential equity deals with prop-tech firms. He's also widening his email list with free land-deal calculators and planning a curated tool marketplace. The playbook is simple: focus on reader questions, test new channels fast, keep products aligned with real investor needs.