How a Custom Print-on-Demand Etsy Shop Scaled to $100k/Month

Building a Custom Print-on-Demand Store on Etsy

The shop began in July 2023 after the founder faced an IP ban while dropshipping stained glass ornaments. A switch to a custom print-on-demand model reduced suspension risks and unlocked creative control. This move set the stage for rapid growth.

Finding the First Wins

By October 2023 the shop broke $1,000 in weekly sales. A month later a single-day $1,000 haul proved the model worked. Testing various ad creatives with a $100 daily budget and tweaking titles and images fueled this early momentum.

Owning Etsy SEO

Focusing on low-competition long-tail keywords in titles and tags drove organic traffic. Whitehat SEO tactics improved rankings, while paid push notification sources quietly boosted views. Balancing both methods kept listings in front of buyers.

Building a Supportive Team

As orders surged, the founder hired four support reps to handle inquiries and fulfilled a fast delivery guarantee that maintained a 4.8-star average. Ten artists joined to keep designs fresh and unique, fuelling repeat customers and better conversion.

Navigating Challenges

Holiday spikes tested capacity and risked late shipments. Strict internal processes for tracking and response times earned the Etsy Star Seller badge. Rapid replies within 24 hours and timely shipping became nonnegotiable standards.

Scaling Beyond Etsy

Plans to open multiple shops and launch a Shopify storefront aim to diversify revenue. Development of internal bots for ranking and review management is under way. Adding up to 150 new listings and hiring a marketing specialist are next goals.

Community Collaboration

The founder runs a forum thread sharing weekly results and tactics. Feedback from other sellers led to fresh ideas and shortcuts, proving that cooperation can sharpen strategies and accelerate progress.

Key Lessons

The mix of consistent testing, focused SEO, strategic ad spend, community collaboration, and customer service built a foundation that propelled the shop to $100,000 per month. That blend of tactics can guide any new seller to steady growth.