How Coravin Cut Costs by 50% and Boosted Uptime to 99.9% with Shopify

Introduction

Coravin, known for its wine preservation hardware, faced rising costs and site instability on a self-hosted Adobe Commerce platform. With 14 stores across multiple regions, they struggled to innovate quickly, manage infrastructure, and maintain consistent performance. Their goal was clear: increase conversions, lower total cost of ownership, and ensure near-perfect uptime without burning engineering hours on hosting.

The Challenge

Internal teams juggled multiple tools for payments, fraud detection, and order management, while AWS failures caused slowdowns and downtime. Every new feature demand required complex integrations and constant infrastructure tuning. This setup prevented Coravin from focusing on wine tech and delivering a smooth checkout experience. Manual workarounds created friction for customer service and enterprise sales reps alike.

The Shopify Solution

Instead of rebuilding their checkout, Coravin adopted Shopify Plus, leveraging an out-of-the-box checkout flow, built-in fraud detection, and hosting included. They used Shopify’s Stores and Markets feature to consolidate 14 regional markets into four storefronts, each with localized currency and language. Internal change-management with training sessions, stakeholder communication, and dedicated project leadership ensured a smooth transition without business disruption.

Results & Impact

Immediately after launch, Coravin saw ecommerce KPIs improve or remain stable. Total cost of ownership dropped by over 50%, enabling reinvestment in product development. Site performance climbed, boasting 99.9% uptime and faster page loads, which lifted customer satisfaction. Customer service reps cheered at a unified interface for orders, payments, and fraud management. The sales team found it easier to send cart links and close deals, even when a teammate returned from parental leave without prior training.

Looking Ahead

Coravin plans to expand B2B offerings and launch subscription services for gas capsules, all on Shopify’s platform. Thanks to the scalable architecture, they can test new markets and features with reduced risk and complexity. Their advice to new brands: migrate early, phase your rollout, involve every team, and lean on strategic partners to get the most from your ecommerce platform.

Conclusion

By moving to Shopify, Coravin turned site management into an engine for growth rather than a cost center. They slashed expenses, boosted reliability, and freed their teams to focus on delighting wine lovers worldwide.