How Bambi Baby Cut Checkout Times and Grew Sales by 30%

Introduction

Bambi Baby started life in 1976 as a single family-owned department store focused on baby gear. Fast forward to today, they run five brick-and-mortar locations across New York, New Jersey and Florida, plus a busy online shop. As foot traffic grew, the team found itself buried in pen-and-paper orders, slow in-store checkouts and inventory headaches. To keep up with parents craving quick service and same-day pickup, Bambi Baby needed a modern, unified platform.

The Challenge

Before Shopify, each store ran on Fishbowl POS while the website used BigCommerce. That setup forced staff to write orders on paper, scan Excel sheets and enter them manually in back office. On peak weekends, lines piled up as associates juggled product questions with tedious order entry. Customers often left rather than wait. Limited inventory meant showrooms couldn’t fulfill same-day pickup without a long drive to the warehouse. The loyalty program suffered too, with points added only after manual checks.

The Solution

Working with Syatt, Bambi Baby replatformed to Shopify Plus and rolled out Shopify POS across all stores in just three months. Associates now use multiple POS stations and mobile devices to ring up customers anywhere on the floor. A central dashboard manages inventory by location, so every store can stock sellable items for walk-out purchases. The team integrated Smile.io for instant, cross-channel loyalty rewards, and linked SellerCloud ERP for streamlined fulfillment. Staff training dropped from hours to 35 minutes thanks to the intuitive POS interface.

Results

• 30% lift in online and in-store conversion rates.
• 30% increase in average order values.
• In-store checkout reduced from several minutes to just seconds.
• 600 customers processed at a busy two-day car seat trade-up event without delays.
• Higher repeat purchases and boosted customer lifetime value through integrated loyalty.

Conclusion

By unifying sales, inventory and loyalty on Shopify, Bambi Baby turned slow, manual processes into a high-velocity retail machine. Faster checkouts, central management and seamless omnichannel operations gave them room to grow, launch new locations quickly and delight parents eager to take home their baby gear the same day.