How Babylist Unifies Online and In-Store Sales with Shopify POS

Bridging Digital and Physical Retail

Babylist began in 2011 as a simple online baby registry. They let expecting parents pull products from any website into one cart. That flexibility fueled fast growth. By 2022 Babylist had served over nine million new parents and gift-givers. Armed with that proof point, the team planned their first permanent retail location—an 18,000 sq ft flagship store in Beverly Hills.

The Challenge

Opening a store meant picking a point-of-sale system that wouldn’t fragment data. Babylist already ran on Shopify for its online shop, but pop-ups and wholesale hadn’t required a full retail POS. For the flagship they needed out-of-the-box retail tools, multi-channel support (in-store, ship-to-home), gift return handling, and a single admin console. They wanted to avoid multiple logins and spreadsheets.

Choosing the Right POS

After comparing platforms, the team selected Shopify POS. It synced directly with their Shopify store—no custom middleware needed. Orders, customers, and inventory flow seamlessly. Integrations like Stocky handled purchasing and stock levels. With product data already on Shopify, setting up a retail assortment took days instead of months.

Implementation & Integration

Because Babylist was already on Shopify, the POS rollout went smooth. Retail staff learned the mobile interface quickly, and taking payments felt familiar. Stocky’s direct tie into Shopify supplied real-time inventory counts without extra development. The team train staff faster than they expected, and managers could pull unified reports from one dashboard.

Results and Impact

With Shopify POS in place, Babylist opened on schedule and delivered fast checkouts. Shoppers got the same profiles and order histories whether they bought online or in-store. Returns and exchanges flow through one system, reducing friction. Staff praise the intuitive POS, and leadership sees accurate sales, inventory, and financial data in one place. The setup frees the team to plan new locations and enhance customer experiences rather than chasing down spreadsheets.