How Wildling Boosted New Customer Conversion by 50% with Shopify POS

Introduction

Wildling, known for its minimalist barefoot shoes, had a loyal repeat base but faced a hurdle: bringing in fresh faces who had never tried on a pair. They were confident their design spoke for itself, yet shoppers needed a firsthand feel to believe. To eliminate that barrier, Wildling teamed up with Shopify to bring a cohesive retail experience to pop-up showrooms in Germany.

The Challenge

Operating online only meant potential customers couldn’t sense the barefoot motion Wildling promises. Managing separate inventory and order systems for in-person events risked errors and frictions. Wildling needed a simple, unified setup that would support both digital and live interactions without ballooning tech costs.

The Solution

By deploying Shopify POS alongside their Shopify Plus store, Wildling created mobile showrooms that invited people to try on shoes, then complete orders via the POS app. All transactions—whether tapped out at a kiosk or clicked on a website—flowed into the same back-end. There was no juggling accounts, no manual syncing of data, and no separate inventory ledgers to update.

Implementation Steps

Wildling rolled out pop-up sites at local markets and events. Staff used tablets loaded with Shopify POS, guiding new customers through style choices. They could offer in-store pickups or home deliveries—all processed like standard online orders. Training was quick: the team picked up the POS interface in a single session, then hit the road.

Results

In the first run of showrooms, first-time shopper rates jumped by 50%. Consolidating systems saved about $10,000 that would have gone into additional software and manual labor. Plus, integrating all sales channels gave Wildling a 5% lift in stock availability, ensuring they could track inventory in real time and avoid stockouts.

Why It Matters

This case demonstrates that blending physical touchpoints with a strong e-commerce backbone doesn’t require heavy lifting. With one platform handling both realms, brands can focus on customer connection and product quality instead of wrestling with data silos.