How Venus et Fleur Scaled Luxury Floral Sales with Shopify

Introduction

Venus et Fleur started in 2015 as a way to solve subpar Valentine’s Day bouquets. Today, they’re known for their Eternity® flowers—real blooms that stay fresh for over a year. The brand’s rapid growth hinged on a seamless blend of online, in-store and social channels powered by Shopify’s unified commerce suite.

The Challenge

Expanding from pure ecommerce into brick-and-mortar created complexity. Inventory had to sync in real time across a website and multiple retail locations. Customer profiles were scattered between platforms, making personalized recommendations and loyalty rewards difficult. Peak season demand spiked for their signature bouquets, and managing exact delivery dates for special occasions added another layer of complexity.

The Solution

Venus et Fleur adopted Shopify to unite every sales channel in a single dashboard. They rebranded their online store with a custom theme, then built a personalized delivery calendar at checkout. That calendar was extended into their POS via a custom UI extension, ensuring customers could reserve specific dates in person. Real-time inventory and customer data flow freely between ecommerce, retail, social commerce and the Shop App.

Results

With unified data, the team saw a 10–15% year-over-year rise in average order value through their website. Shop App customers spent 15% more than site shoppers, and customized delivery scheduling cut abandoned checkouts by 12%. In stores, staff used live inventory to upsell and cross-sell, boosting average in-store order value. Loyalty climbed as personalized recommendations reached shoppers online and offline.

What’s Next

Venus et Fleur will roll out Buy Online, Pick Up In-Store (BOPIS) next, offering more convenience and reinforcing their unified approach. With Shopify, they’re set to expand retail footprints without splitting their tech stack—and keep delivering that signature luxury experience.