How Typogram Hit $5K Revenue with 100 Customers

From Pro Tool to Non-Designer Logo Maker

Typogram began as a specialized typography app for seasoned designers. Founders Hua Shu and Wenting Zhang soon saw that everyday business owners struggled to make decent logos in PowerPoint. That friction sparked a bigger idea: build an intuitive, guided branding platform that anyone can use, regardless of skill.

Identifying a Clear Market Gap

Existing software forced new entrepreneurs into a choice: complex pro tools or cookie-cutter templates. Neither felt right. Typogram mapped out the steps of a designer’s workflow, font pairing, alignment, hierarchy, and wrapped it in simple lessons. Users could follow built-in modules to design logos that look custom, even with zero experience.

Launching with No-Code Efficiency

Instead of months of backend engineering, the team leaned on no-code: Notion for planning, Webflow for landing pages, Retool for internal panels, and Zapier/Make to stitch forms to Google Sheets and Stripe. This tech stack let them test features, gather feedback, and turn on payments in days, not quarters.

Growth Tactics That Landed 100 Customers

Their first 50 sign-ups came from a Product Hunt pre-order page with a demo video. Next, two newsletters drove organic traffic: a build-in-public journal and a font-discovery mailing. A side project, a game to match coders with their ideal monospaced font, hit Reddit and Hacker News, looping tech users back to Typogram’s main site.

Building Community and Retention

Monthly update emails and an active Discord channel kept customers engaged and spread word-of-mouth. Regular feedback surveys, automated into Notion, surfaced feature ideas and design pain points. That ongoing conversation kept churn low and referrals high.

Key Learnings and Next Steps

The Typogram story shows you don’t need deep pockets to launch a SaaS. Good systems, public sharing, and flexible pivots create momentum. With $5K in revenue and 100 happy customers, they now plan advanced templates, team accounts, and tighter integration with other design platforms.