How Toby’s Sports Amplified Sales 13.5× with Shopify Plus

Bringing Philippines’ Largest Sports Retailer into the Digital Age

Toby’s Sports led the sports retail market in the Philippines with a custom‐built online store. But every new product, theme tweak or inventory change meant hiring a developer. That bottleneck delayed launches and frustrated customers. By migrating to Shopify in 2017 and upgrading to Shopify Plus in 2018, they finally freed their team to manage the site in‐house, automate back‐end tasks and deliver on growing consumer demand for digital convenience.

The Challenge: Manual Processes and Patchwork Integrations

With a bespoke platform driving their ecommerce, Toby’s Sports couldn’t list products or adjust stock without developer support. Photos were tough to optimize, site search was basic, and out‐of‐stock items lingered online. On top of that, orders weren’t synced to their POS or to local logistics providers, hobbling fulfillment. As mall culture remained strong in the Philippines, shoppers expected a seamless blend of in‐store browsing and online ordering, which their existing setup couldn’t deliver.

The Solution: A Streamlined Omnichannel Stack

Switching to Shopify Plus gave Toby’s Sports a drag‐and‐drop editor and native APIs, so they could upload products, tweak layouts and onboard payment gateways without external help. They partnered with Retail Associates to launch click-and-collect at their flagship store and hooked into Microsoft Dynamics for real‐time inventory across 67 locations. LS Retail integrated member management and in‐store POS, while over 20 specialized apps handled everything from bulk exports to routing shipments across 7,000 islands.

Payment Modernization

Originally reliant on cash on delivery, Toby’s Sports used Shopify’s checkout API to add direct debit, mobile wallets and buy-now-pay-later options. This mix of familiar and new payment methods boosted trust and reduced abandoned carts.

The Results: Rapid Growth and Efficiency Gains

After the launch:

• Sales soared 13.5× year-over-year
• Profitability climbed by 101%
• Conversion rates jumped 50%

Behind these numbers lies a leaner operation. With Shopify handling hosting, security and upgrades, the team now focuses on product curation, marketing campaigns and on‐shelf availability in both channels. Their online store is now the largest revenue driver, and they’re planning next steps in merchandising refinement and faster island‐wide delivery via ship-from-store.