How Tim Stoddart Built a $250K-a-Year Directory Business

Origins in Recovery Blogging

In 2009, after struggling with substance abuse, Tim Stoddart launched a Blogspot journal. Following advice from a Seth Godin interview, he wrote daily about addiction, recovery wins and setbacks. Without any marketing plan, the honest tone struck a chord. Readers left comments, sharing their own stories and making clear there was demand for open discussion in the recovery space.

Building a Community and SEO Foundation

Tim observed his analytics closely, learning which posts ranked in searches. He studied strong headers, formatting styles and calls to action on sites like Copyblogger. Over time, he shifted from random journal entries to targeting keywords such as “opioid treatment centers” and “sober living support.” A Facebook group fueled community growth, leading to viral shares when members posted recovery milestones.

Monetization Through Listings

Banner ads felt impersonal for a recovery site. When treatment centers began reaching out, Tim spotted a new revenue path. He built a directory listing platform—SoberNation.com—charging facilities a fee for premium placement. The low-pressure model balanced user trust with facility lead generation. Today, SoberNation nets over $250K in profit annually, thanks to recurring listing fees.

Expanding Into Agency Services

With a steady stream of leads, Tim launched Stodzy, a digital marketing agency tailored to behavioral health providers. Using SoberNation traffic, he pulled in clients with monthly retainers starting at $8,000. A lean team focuses on KPIs important to clinicians—referrals, inquiries, and occupancy—rather than vanity metrics.

Acquisition of Copyblogger

A longtime Copyblogger reader, Tim acquired the brand to tap into its authority and audience. He preserved its editorial tone while layering on new revenue streams: a membership academy, sponsored content and high-end agency services. Copyblogger’s email list now feeds both Stodzy and the academy funnel.

Lessons Learned

Tim’s journey highlights key principles: focus deeply on a niche; listen to real customers; monetize leads over ad clicks; reinvest profits; and scale by replicating a proven model. By putting audience needs first, he built trust that keeps both users and clients coming back.

Next Steps

From a personal recovery blog to a suite of digital assets, Tim Stoddart’s approach shows how honesty, SEO smarts and community engagement can launch profitable ventures outside Silicon Valley hype.