How The Bradery Scaled to $30M in 3 Years Without a Tech Team

Background

In 2018, two childhood friends in Paris launched The Bradery, a curated online fashion platform stocked with coveted apparel and accessories. As the site expanded rapidly, they needed to streamline daily operations, update product catalogs, and manage promotions—all without hiring a developer. By 2019 they migrated toShopify Plus, integratedShopify FlowandShopify Scripts, and plugged in Gorgias for support and Klaviyo for email marketing.

Challenge

Prior to the upgrade, updating the site required manual work and often slowed down flash sales. With dozens of brands and hundreds of SKUs rotating daily, the team struggled to switch products live, configure promotions, and maintain customer service. They had limited in-house technical expertise and needed a platform that could adapt as they grew.

Solution and Implementation

The Bradery’s move to Shopify Plus unlocked advanced customization and automation:

• Shopify Scripts handled cart, checkout, and payment logic so the team could create tailored promotions.
• Shopify Flow automated repetitive tasks—tagging orders, updating inventories, and trigger-based emails—saving over 20 hours per week.
• Gorgias centralized customer support tickets, enabling faster responses and integration with order history.
• Klaviyo managed segmented email campaigns, boosting repeat purchases and customer retention.

Results

In under a year after upgrading, The Bradery saw:

• 4× increase in overall revenue
• 20% uplift in conversion rate on Plus
• Ability to integrate 500–1,000 products and launch up to three flash sales daily
• Zero need for dedicated coding staff

Today, The Bradery generates over $30M in revenue in three years, all while the founding duo focuses on brand partnerships and marketing—never touching code.

Key Lessons

By choosing a scalable, no-code commerce solution and automating key workflows, small teams can compete with much larger players. Strategic integrations with support and email platforms let The Bradery deliver polished customer experiences around the clock.