Navigate through the case study sections
Amazon FBA is jam-packed: over 2 million sellers globally, cutthroat fees, and constant churn. But sometimes the right product, clear branding, and sharp execution cut through the noise. Tempi International did that, built a loyal following for niche musical products, and sealed a seven-figure exit in weeks. This is a nuts-and-bolts case study for doers who want to create, run, and sell their own FBA business without hype.
Tempi launched on Amazon in June 2015. Back then, 'private label' was still hot—and competition in musical accessories wasn't as brutal as today. Igor Miller, the solo founder, homed in on a simple, high-quality mechanical metronome, a category stuck with dull designs and hit-or-miss reliability. He obsessed over sourcing, unboxing experience, and listing presentation. Instead of chasing Virality or endless SKUs, Tempi doubled-down on a core branded product and made sure every customer was happy.
Tempi didn’t become 'category leader' by accident. Igor worked every review: personally following up with every sale, troubleshooting complaints, and staying quick on customer service. Over the years Tempi’s flagship metronome earned hundreds of 4.5+ star reviews. Genuine reviews boosted conversion rates massively. Even as bigger brands tried to undercut him on price, Tempi defended market share because musicians trusted the quality—one bad Amazon review can cost you thousands in sales, but Tempi had few. That trust also drove word-of-mouth, fueling sales without paid traffic at times cash was tight.
Tempi hit milestones—over 22,000 musicians served, $1M+ in lifetime revenue. But sustained growth wasn't smooth. Inventory forecasting on Amazon is ruthless: run out and your listing plummets, overstock and you pay stiff FBA storage. Cash flow limits often capped how much stock Igor could carry or spend on ads. The last year before sale, sales dipped—not from market shift but because advertising and stock investments were throttled. The lesson: one-person businesses have limits, and outside capital isn’t always easy to grab.
When it came time to sell, Igor’s preparation paid off: financial records were tracked monthly, not quarterly, and all business documents (invoices, supplier info, FBA performance reports) were neatly organized. He worked with Flippa’s account management to list Tempi fast, responding quickly to buyer questions via their chat. Buyers loved the brand’s authenticity; even with a dip in trailing-12-month performance, everyone saw the huge upside a little fresh cash and renewed marketing push could bring. The result: offer and acceptance under three weeks, with multiple buyers circling, all driven by data clarity and a clean brand reputation.
Tempi’s story isn’t about ‘hockey stick’ growth or risky bets. It’s about everyday blocking and tackling: pick a winnable niche, invest in product quality, massage your reviews, and don’t skimp on the monthly numbers. Good branding and honest customer service put a moat around your Amazon listing. When burnout or cash cap hits, those investments mean real buyers will line up.
A little earlier reinvestment and/or bringing in a partner for marketing would have avoided the 12-month dip Tempi had. Also, a diversified sales channel (even a Shopify site or direct-to-consumer push) might have decreased dependency on Amazon’s algorithm or FBA fee changes. But those simple ‘mistakes’ didn’t stop a fast, high-value sale.
Tempi International is proof you can start simple, stay small, stay honest, and get a real payday at the finish line. There’s no hack or shortcut to the daily stuff—but that’s what gives your business resale value when most sellers are just chasing the next widget.
Subscribe to access the tools and technologies used in this case study.
Subscribe NowSubscribe to access the step-by-step replication guide for this case study.
Subscribe NowShare your success story with our community of entrepreneurs.
Discover other inspiring business success stories
Snyder Performance Engineering was overwhelmed by manual B2B orders that required phone calls and emails. After a frustr...
Snyder Performance Engineering
This case study shows how Garrett Barry, a full-time affiliate marketer, used a free Pinterest business profile, Canva p...
Garrett Barry Affiliate Marketing
EZTool, a bootstrapped e-commerce business, sold watch repair kits on Amazon FBA and found traction among home watch ent...
EZTool