How Sweet Crispy Furniture Generated $2M Monthly on TikTok Shop

Introduction

Sweet Crispy Furniture emerged as a top seller on TikTok Shop almost overnight. What began as a simple Chinese storefront grew into a $2.24M/month operation by focusing on a single winning product category: stylish, budget-friendly furniture. This case study walks through how they picked their niche, set prices, built creator partnerships and pushed sales through short-form video content.

Dominating TikTok Shop

TikTok Shop launched in China first, where businesses saw CPMs under $1 and ROAS north of 15×. When the feature rolled out to new markets, Sweet Crispy Furniture jumped in. They optimized their storefront, added clear product listings and built a feed of short clips showcasing key items in real use—mostly tiny bedframes, stools and portable shelves. Each clip presented a simple demo, a price call-out and a link to shop instantly.

Product & Pricing Playbook

Their core offering is a $40 bedframe that looks premium on video. They keep margins tight by sourcing direct from Chinese factories, then price well below US competitors. That angle hooked price-sensitive buyers who want stylish items without overspending. They refresh their catalog every month with one or two new pieces, test trending materials, and kill anything that doesn’t hit at least 8% engagement in the first 72 hours.

Affiliate Creator Partners

A standout feature of TikTok Shop is its built-in affiliate program. Sweet Crispy Furniture leverages this by recruiting top micro-influencers in home décor, DIY and budgeting niches. These creators share unfiltered reviews and unboxings, and append affiliate codes. That strategy alone drives 95.8% of their orders. Instead of a giant ad budget, they reward creators on performance and trust real feedback from viewers.

Results & Scale

In the last 30 days they posted almost 1,200 shop videos, worked with over 150 affiliate creators and hit $2.24M in sales. They rank in the top 10 for furniture sales on the platform. Their US buyer base has grown by 300% since launch. Rapid order fulfillment and a lean supply chain keep shipping times at 10–14 days, which users happily accept at these price points.

Key Takeaways

Online sellers who want fast traction should consider platform-native shop features, a narrow product focus, crystal clear pricing and real-deal influencer marketing. Sweet Crispy Furniture shows that you don’t need a massive legacy brand to grab market share—just a smart mix of product, platform and people.