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How Sukhmani Designs Boosted Revenue 38% and Streamlined Ops with Shopify

6/11/2024
Sukhmani Designs
Sukhmani Designs
sukhmanidesigns.com
Albuquerque, United StatesFounded 1970
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Monthly Revenue
Undisclosed
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Founders
Sat Gurumukh Khalsa
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Employees
Undisclosed
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Business Description

Sukhmani Designs is a family-run jewelry, home furnishings, and interior design studio rooted in the ancient principles of Vastu Shastra. Operating across two New Mexico locations and online, the boutique offers artisanal jewelry, curated décor, and personalized design consultations.
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Executive Summary

Sukhmani Designs, a family-run jewelry and home furnishings boutique, transformed its operations by consolidating four disjointed systems into Shopify’s unified commerce platform. The switch delivered 38% revenue growth, automated marketing captures, simplified taxes, and introduced Tap to Pay for in-home consultations.
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Case Study Content

Transforming a Family Jewelry Boutique with Shopify

Sukhmani Designs started as a wholesale jewelry venture before expanding into a brick-and-mortar boutique blending jewelry, home furnishings, and interior design guided by Vastu Shastra. As founder Sat Gurumukh Khalsa took the reins from his retiring parents, he inherited a patchwork of disconnected tools: QuickBooks POS, separate accounting software, a third-party credit card processor, and WordPress for ecommerce. That fragmentation slowed staff, forced manual data transfers, and made inventory and customer history hard to track across Albuquerque and Santa Fe.

The Challenge

Manual processes dominated daily tasks. If a customer signed up for the email list in-store, an employee would type the address into QuickBooks and then copy those contacts into a separate email tool. Sales teams had to remote-access a headquarters computer just to view Santa Fe inventory or pull order history. Sales tax rules changed by location, and consulting clients at home meant manually keying card numbers at higher rates. These inefficiencies ate hours each week and made consistent decision-making impossible.

The Solution

Sat moved all operations onto Shopify’s unified commerce platform. Real-time dashboards now display inventory, customer history, and orders from any store or device. Shopify Email captures email addresses at checkout automatically, feeding them into marketing funnels with open rates three to four times higher than before. Shopify’s built-in tax engine applies accurate, location-based tax rates without extra setup. And with Shopify POS and Tap to Pay, sales teams process secure, card-present transactions anywhere—eliminating extra fees on keyed entries during in-home design consultations.

The Results

Within a year of migration, Sukhmani Designs posted a 38% jump in year-over-year revenue. Staff no longer fight spreadsheets or toggle between systems, freeing more time to assist clients and refine product lines. Inventory counts ran smoother, and automated tax reports reduced end-of-year headaches. The brand now has a single source of truth for performance analytics, letting Sat focus on growth strategies rather than data wrangling.

Looking Ahead

With Shopify as a solid foundation, Sukhmani Designs plans to expand its ecommerce offering and launch branded product lines into wholesale channels. Real-time insights, automated marketing, and on-location sales tools will support faster rollout of new collections while preserving the personalized service that defines the brand.

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Key Takeaways

  • 1Sukhmani Designs replaced four separate tools with Shopify’s unified platform to gain real-time visibility across locations and reduce manual work.
  • 2Automated email capture at checkout lifted engagement rates three to four times above the industry standard, fueling more effective marketing campaigns.
  • 3Cloud-based data access removed the need for remote logins, allowing staff to check inventory and customer history from any store in seconds.
  • 4Automated, location-based tax calculations streamlined compliance and reporting, saving significant time during state filings.
  • 5Tap to Pay in home-consultations enabled card-present transactions off-site, cutting processing fees and improving customer convenience.
  • 6Since migration, the brand has seen 38% annual revenue growth and smoother inventory counts, setting a scalable foundation for future ecommerce expansion.
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Key Facts

Year-over-Year Revenue Growth
38%
Email Engagement Rate
3-4X Industry Average
Systems Consolidated
4 to 1
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Tools & Technologies Used

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How to Replicate This Success

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Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.