How Studio Anneloes Boosted Conversion by 24% with BigCommerce

Introduction

Studio Anneloes, a Dutch fashion innovator founded in 2006 by Anneloes van der Heijden, built a modern approach to sustainable style by releasing small collections tailored to demand. Originally the team relied on a simple extension of their ERP system to run an ecommerce site. While it connected inventory and basic order processing, it lacked flexibility. Frequent drops of new styles couldn’t be tested easily before launch, and orders sometimes disappeared into a “black box” leaving customers and staff puzzled. By late 2022 the brand recognized it needed a robust always-on platform that could scale, integrate with existing workflows, and deliver a premium online experience. This case study explores how a migration to BigCommerce empowered the team to optimize performance and increase revenue.

Challenge

The original site operated within the confines of an ERP plugin that served more as a digital brochure than a full ecommerce engine. Without true staging or previewing, any update risked display errors or missing information. Worst of all, orders would occasionally vanish without notification, triggering customer service calls and logistic headaches. The leadership team had a clear goal: eliminate downtime, restore trust in the shopping experience, and provide a developer-friendly environment. They wanted an out-of-the-box solution that offered uptime, flexibility, and the freedom to innovate without months of complex coding for every change.

Solution

After evaluating several SaaS platforms, Studio Anneloes selected BigCommerce for its reliability, headless capabilities, and robust API. Uptime was guaranteed 24/7, and a modular architecture let in-house and partner developers focus on unique brand experiences rather than core ecommerce plumbing. To enrich onsite search, they implemented Tweakwise, ensuring filters delivered precise results whenever customers searched for specific colors or silhouettes. Recognizing the surge in mobile traffic, the team built a native app that communicates directly with BigCommerce’s APIs. This app simplified checkout, supported push notifications, and deepened customer engagement beyond email alone.

Results

Since relaunching on BigCommerce in December 2022, Studio Anneloes witnessed a 24% lift in conversion rates and a 25% boost in sold items. Bounce rates plummeted by 60%, underlining the improved site stability and speed. Behind the scenes, disappearing orders are now history, as fulfillment systems receive instant alerts via integrated workflows. The combination of a powerful API-first platform, a personalized mobile channel, and search that just works delivered a seamless experience that turned browsers into buyers.

Looking Ahead

With these wins under its belt, the brand is gearing up to leverage BigCommerce’s Multi-Storefront capability in spring 2025 to launch dedicated sites for new markets, starting with Germany. They’re also extending an omnichannel ordering service for in-store staff, allowing orders for out-of-stock items to ship directly to homes or await store pickup. This unified approach will simplify operations and localize customer experiences while harnessing one global platform.