Slam Jam’s Omnichannel Makeover: 122% Growth with Shopify POS

Introduction

In early 2023, Slam Jam’s team in Ferrara was wrestling with cost-heavy custom solutions and constant site outages during peak traffic. Their old platform couldn’t manage multiple warehouses, forced expensive integrations, and failed when customers demanded reliability. They knew they needed a different platform to keep up with growth and customer expectations.

The Challenge

Managing physical stores as shipping hubs was a pipe dream. Multi-warehouse rules were impossible to set up without custom code. Every requested feature required a new development sprint, delaying launches and adding overhead. On top of that, downtime at critical sale windows meant lost revenue and frustrated shoppers. Slam Jam’s Head of Omnichannel, Giacomo Antonelli, recalls there was always a fire to put out—no bandwidth left to innovate.

Choosing Shopify Plus and POS

Partnering with Shopify agency Cooder, Slam Jam moved to Shopify Plus for a rock-solid core and built their long-awaited omnichannel layer on Shopify POS. The new setup meant unified inventory across online and stores, guaranteed uptime, and a suite of out-of-the-box features that didn’t require custom builds.

Implementation Highlights

• Full migration to Shopify Plus in under a year, reducing hosting and maintenance costs.
• Deployment of Shopify POS in the Ferrara store with iPad Pros, turning each checkout into an interactive kiosk.
• Activation of multi-location inventory, click & collect, ship-from-store, and pick-up in store options—all native to Shopify.

Empowering Staff and Data Capture

With iPad Pros, store staff can pull up customer profiles, place draft orders, or let clients browse full online inventory. No developer needed to update promotions on the POS homepage—clerks rearrange featured items in minutes. First-party customer data flows directly into marketing tools, improving targeting and loyalty programs.

Results

Once the omnichannel strategy was live, Slam Jam saw immediate improvements:

• 122% compounded average growth rate in the first two months of 2023.
• 15% increase in average daily orders after in-store strategies launched.
• 50% drop in setup and running costs versus the previous platform.

Today, the Ferrara flagship operates without custom middlewares. Online or in person, customers see the same curated experience and products. And staff spend less time troubleshooting and more time serving clients.

Why It Matters

Slam Jam’s shift shows that modern retailers can leave custom complexity behind. By choosing a unified commerce platform, they freed up resources, sped time-to-market, and delivered a consistent brand experience—online or off.