How Skin Inc Scaled 4X Revenue with Shopify Plus Customizations
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Challenge: Rigid Platform, Slow Performance
Skin Inc had built its reputation on delivering personalized skincare solutions using data from over a million skin profiles. But every small change to the online store required a developer and deployment cycle. Team members found themselves waiting days just to tweak a banner or adjust a promotion. On top of that, mobile pages were sluggish, leading to drop-off during high-traffic sales. Because the brand used one global storefront, they couldn’t tailor messaging or pricing by region, creating risk during big promotions.
Solution: Shopify Plus and LaunchPad
In 2019, Skin Inc migrated to Shopify Plus. They used the platform’s expansion store feature to spin up multiple regional sites in minutes, each with customized content, pricing, and local currency. By empowering non-technical staff with LaunchPad, anyone on the team could schedule and automate sales events—adjusting inventory, updating prices, and toggling theme changes without writing a line of code.
The new stack also integrated seamlessly with the brand’s marketing tools and loyalty program. Automated email flows and personalized on-site pop-ups aligned with each shopper’s profile, while a flexible API layer kept data flowing smoothly between systems.
Results: Revenue, Conversions and Efficiency
Within months, cross-border revenue surged 4X. Conversion rates doubled as personalized experiences resonated with shoppers in local markets. Return visits climbed thanks to targeted loyalty offers and email campaigns. Internally, time spent on store updates and event management dropped by 50%, freeing the team to build new products and explore social commerce.
Looking ahead, Skin Inc plans to tie its inventory system between online and physical retail, and deepen its social commerce offerings, all powered by Shopify Plus’s flexible infrastructure.
Key Technologies in Play
- Shopify Plus for enterprise-level store management and custom storefronts.
- LaunchPad to schedule and automate sales events without developer support.
- Klaviyo for personalized email marketing based on customer profiles.
- Gorgias for unified customer support across channels.
- Google Analytics to monitor performance and iterate on campaigns.
Key Takeaways
- 1Migrating to Shopify Plus enabled Skin Inc to launch multiple regional storefronts quickly without heavy development.
- 2The LaunchPad tool empowered non-technical staff to schedule and run complex sales events on their own.
- 3Personalized marketing and loyalty integrations doubled conversion rates and boosted customer retention.
- 4Cross-border revenue grew by 4X within months of platform migration and regional store launches.
- 5Operational time spent on site updates and event management was cut in half, freeing resources for innovation.
- 6Skin Inc plans to enhance social commerce and unify online and in-store inventory with Shopify’s flexible API.
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Founders Hut
Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.
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