SKDA Moto Creative's 27.5% Revenue Surge Powered by BigCommerce

Introduction

In 2009, eighteen-year-old art enthusiast Sam Morton crafted a custom sticker set for his dirt bike—and inadvertently ignited a business idea. By 2010, SKDA Moto Creative was born in Adelaide, Australia, offering premium motocross graphics that transform ordinary bikes into personalized statements. Initially, Sam handled orders via email and spreadsheets, but as demand grew across Australia, he recognized the need for a scalable ecommerce solution.

The Challenge

Moving beyond manual processes was critical. SKDA’s catalog ballooned from a few designs to over 2,300 SKUs, thanks to colorways, sizes, and pattern variations. Traditional platforms forced Sam to update each product one by one—thousands of clicks for a single price change. He needed a system intuitive enough to manage complexity without coding expertise, yet powerful enough to support custom storefronts and growth into new regions.

Why BigCommerce?

After evaluating Shopify and Wix, Sam chose BigCommerce in 2015 for its native support of shared option sets, robust API layer, and minimal onboarding time. BigCommerce allows global price lists, custom rules, and single-click updates across all variations, saving hours of manual labor. Sam appreciated that he could maintain full creative control while relying on a stable, scalable backend that wouldn’t buckle under high traffic or product complexity.

Platform Optimization

To streamline operations, SKDA integrated webhooks and the automation platform Make, linking BigCommerce with Monday.com for order tracking and ShipStation for fulfillment. This seamless data flow means every order, inventory adjustment, and shipping label is managed without manual intervention. The marketing team overlays custom landing pages with Shogun, ensuring SKDA’s site retains its unique brand feel and responsive design.

Results and Growth

By the end of 2023, SKDA’s North American storefront saw a 27.5% revenue increase compared to the previous year. Earlier milestones include a 53.6% growth in 2022 and 83.3% in 2021. Without limitations on product complexity or page customization, SKDA scaled to new markets—maintaining operational efficiency and delivering consistent brand experiences.

TEAM AND SUPPORT

As a 30-person team, SKDA relies on BigCommerce’s Customer Success Manager and Technical Support to refine workflows and troubleshoot edge cases. Regular check-ins and best-practice reviews have further optimized site performance, reducing page load times and improving the checkout experience across Stripe, PayPal, and Afterpay integrations.

Looking Ahead

With momentum building, Sam is exploring B2B channels to supply dealerships and event promoters with bulk graphic orders. Early pilots leverage BigCommerce’s B2B features for custom catalogs and pricing tiers. The partnership has proven its value—and it’s clear that SKDA is poised to keep riding forward.