How a Simple Weight Data Site Scaled to $55K in 4 Years

How WeightOfStuff.com Went from Zero to $55K Exit

WeightOfStuff.com launched in January 2020 with a single goal: answer the simple question “How much does X weigh?” instead of chasing fancy design. The founder focused on publishing straightforward lists – “10 Things That Weigh 1kg, ” “Celebrities and Their Weights, ” and more. Within months, this clear approach drove traffic from search engines without any big ad campaigns.

Niche Content Strategy

The key was a tight editorial plan. Instead of broad topics, every article targeted a cluster of long-tail keywords about weights. A single post could cover 20–30 related search queries. Over four years, the site published 450+ pages, each optimized with clear headlines, internal links, and consistent formatting. It turned search intent into repeat readers.

Data-Style Aggregation

Building list posts with multiple weight data points allowed each page to rank for dozens of terms. Rather than write lengthy essays, the founder collected verified weight stats from reliable sources, formatted them into bullet lists, and added brief context. This made content production fast and helped search engines understand the page focus immediately.

Backlink Growth Without Fancy Design

Despite a basic site look, authoritative sites like Wikipedia, BBC, and Yahoo News linked out to WeightOfStuff.com as a quick reference. The value of hard data trumped design. When bloggers, journalists, and researchers needed weight figures, they referenced the lists. This earned over 10,000 backlinks from 3,000 domains, boosting domain authority and organic visibility.

Monetization & Exit

Revenue came almost entirely from display ads via an ad network. With 155K monthly visits at peak, income hit $2,248 per month. In November 2023 the site sold for $55,000 on a marketplace. The timing was smart: traffic had dipped slightly from the peak, so the seller captured top valuation before further ranking shifts.

Lessons Learned

• Laser-focus wins over broad topics.
• Data aggregation supports multi-keyword targeting.
• Design matters less than clear, helpful content.
• Quality backlinks can come from major publications if your data is solid.
• Monitor traffic and choose your exit before declines deepen.
• Ads alone can support a profitable niche site when traffic is strong.