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How Deni Sahaya Went From Freelance to $500/Day Selling Ebooks

10/30/2024
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Deni Sahaya Ebooks
Unknown, United KingdomFounded 2020
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Monthly Revenue
$15,000
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Founders
Deni Sahaya
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Employees
1
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Business Description

A solo-run digital publishing venture where Deni Sahaya researches, writes, designs, and markets concise ebooks. The business leverages blog testing, charm pricing, and targeted content clusters to drive sales and sustain a reliable $500/day revenue stream.
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Executive Summary

Deni Sahaya shifted from low-pay freelance gigs to creating and selling short, focused ebooks. By testing blog posts first, pricing with charm numbers, and building a content funnel, she now rakes in $500 per day—and you can too.
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Case Study Content

Turning Experience into Digital Products

When Deni Sahaya saw that writing articles on Upwork and Fiverr paid just $20–$50 per 1,000 words, she realized something had to change. Rather than trading time for dollars, she decided to package her personal knowledge into a short ebook.

From Idea to First Ebook in 48 Hours

Deni spent two days drafting a 30-page guide based on her life experiences. She skipped the endless planning and jumped straight into writing rough drafts. By focusing on her unique angle—overcoming self-doubt—she produced a concise ebook that resonated with readers.

Testing with a Blog First

Instead of publishing blind, she wrote related blog posts to gauge interest. If a post got traction, she expanded it into an ebook chapter. This way she validated each section before investing more time. Readers provided feedback and suggested edits, making the final product stronger.

Charm Pricing and Offers

To hit $500/day, she calculated that selling 18 copies at $27 each would do the trick. She tested prices ending in 7 because it feels less common than .99 endings and invokes the left-digit effect—$17 feels closer to $10. Underpromise, overdeliver became her motto.

Building a Content Funnel

Deni mapped out a funnel with awareness, consideration, conversion, and loyalty stages. Blog posts and social snippets drew in curious readers. Case studies and testimonials built trust. Dedicated landing pages, clear calls to action, and email sequences nudged potential buyers to click buy.

Scaling to Consistent Income

After selling 325 copies in six months, she kept refining her approach. Today her total downloads exceed 27,000 and her daily revenue averages $500. She continually updates content, experiments with new topics, and leverages reader feedback to keep sales steady.

Key Lessons for Aspiring Authors

  • Validate topics with short blog posts before writing entire ebooks.
  • Use charm pricing (prices ending in 7) to reduce resistance and boost sales.
  • Design a simple marketing funnel: awareness, consideration, conversion, loyalty.
  • Underpromise and overdeliver—focus on actionable tips and real outcomes.
  • Iterate based on reader feedback to keep content fresh and relevant.
  • Keep ebooks short (5,000–10,000 words) for quick production and rapid launches.
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Key Takeaways

  • 1Validate your ebook idea with blog posts to ensure demand before writing.
  • 2Charm pricing ending in 7 can boost perceived value and reduce price pushback.
  • 3A clear content funnel guides readers from discovery to purchase and beyond.
  • 4Short, focused ebooks (5,000–10,000 words) can be produced in days and sell consistently.
  • 5Underpromise and overdeliver—deliver more than the title promises to build trust.
  • 6Use reader feedback at each stage to refine content and marketing messages.
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Key Facts

First-Six-Month Sales
325 copies
Total Downloads to Date
27,000
Daily Revenue
$500/day
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Tools & Technologies Used

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Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.