How Luca Chowdhury Scaled His E-Commerce Brand to $17M With Facebook Ads

Introduction

Selling apparel in Europe presents unique challenges compared to a single market like the US. Luca Chowdhury, founder of Chowdhury Apparel, unlocked a consistent formula that drove over €17 million in revenue by leveraging Facebook’s broad targeting, campaign budget optimization (CBO), and a rigid budget scaling roadmap. Below, we break down his entire process from testing to retargeting, plus his creative guidelines.

1. Campaign Structure for Testing

Luca initiates each new product launch with a conversion campaign. Key settings:

• Budget: €50 per product per country.
• Campaign Budget Optimization (CBO) enabled with lowest-cost automatic bidding.
• One campaign per country targeting only the country name (broad audiences).
• Ad set optimized for purchases, no warm-up Add To Cart events required.

For German-speaking audiences, he combines Germany, Austria and Switzerland into a single ad set, narrowing only by gender if the product is gender-specific.

2. Creative Blueprint

Each ad set features 1–3 creatives:

• One static collage with a primary product image and up to three smaller images.
• A slideshow video cycling through product shots at one second per image.
• A single hero product photo with minimal styling.

Ad copy remains concise: a single-line description with 3–4 descriptive keywords and a call-to-action link. Titles emphasize “Free Shipping” in the local language, and Canva is used to adjust backgrounds for distinct visuals.

3. Scaling Methodology

Once a product proves profitable after at least 48 hours, Luca follows a strict budget ramp pattern every two days:

• €50 → €100
• €100 → €200
• €200 → €500
• €500 → €1,000
• €1,000 → €2,000
• €2,000 → €5,000
• €5,000 → €7,000
• €7,000 → €9,000

Budget increases only if absolute profit exceeds ad spend. If spending outpaces profit, he reverts to the previous level. This ensures maximum absolute profit, not just ROAS percentages.

4. Retargeting and Advanced Tactics

After four days of stable scaling at €100–€200, Luca duplicates the winning ad set to create a retargeting audience of website visitors. He also launches a separate retargeting campaign focused on visitors to the product page, maximizing conversions from engaged users.

5. Agency Accounts and Compliance

To avoid bans and spending caps, Luca partners with a trusted agency that provides clean ad accounts, unlimited creative approvals and high spending ceilings. This frees him to focus on strategy while minimizing Facebook interruptions.

Conclusion

By standardizing campaign setups, focusing on profit-driven budget scaling and leveraging agency account infrastructure, Luca Chowdhury turned €50 tests into €17M+ in sales across EU markets. His simple, repeatable framework can serve as a blueprint for any e-commerce brand seeking to expand beyond a single-country audience.