SANJO Sneakers Sees 60% More Retention & 50% Faster Logistics

Introduction

SANJO, a classic Portuguese sneaker label founded in 1933 and revived in 2019, had grown frustrated by a patchwork of tools that didn’t talk to each other. Managing stock levels across offline outlets and an outdated online platform meant manual updates, unexpected stockouts, and a slow pace of adding new features. The brand needed a fresh approach to drive its next phase of global growth.

The Challenge

Before Shopify, SANJO’s storefront was locked behind a legacy system. Inventory data lived in one place, orders in another, and marketing tools in yet a third. Every change—from a price update for a new market to segmenting loyal customers—required custom code or pulling data into spreadsheets. The team was too reliant on outside developers, support tickets piled up, and localising content for Germany and other regions was slow and fraught with mistakes.

The Solution

SANJO partnered with Skrey to migrate its entire catalog, customer base, and order history into Shopify Plus in just five months. A mobile-first theme was designed, then Shopify Markets was set up to handle multi-currency pricing, taxes, and localized storefront content without spinning up separate sites. Shopify Flow automated recurring tasks—from tagging high-value customers for email campaigns to notifying warehouse staff about low stock. Integrating the ERP enabled real-time updates of inventory between physical stores and the online shop, cutting manual reconciliations in half. Finally, Shopify Payments with Google Pay and Apple Pay reduced friction at checkout.

Results

After the switch, SANJO tracked immediate improvements across key metrics. Retention climbed by 60% thanks to better audience segmentation and automated marketing workflows. Conversions jumped 25% on credit card transactions powered by Google Pay and Apple Pay. Logistics time was cut by 50% once ERP updates and order processing were synced. An in-house B2B channel went live on the same platform, adding 10% more revenue in its first quarter. With maintenance costs down and support built into the Shopify ecosystem, SANJO now has the freedom to expand further into Europe.

By removing technical drag, enabling personalized experiences by country, and automating key processes, SANJO reclaimed its core mission: designing and crafting standout sneakers that consumers can find and buy anywhere in the world.