How Rémy Cointreau Transformed Luxury Spirits Sales with Shopify Plus

Introduction

When the pandemic froze in-store tasting rooms and boutiques, Rémy Cointreau faced a clear problem: shoppers were still craving their exceptional spirits, but only online. The Group needed a unified digital platform that could uphold the prestige of Rémy Martin and Cointreau, while letting teams spin up new stores fast. They chose Shopify Plus for its flexibility, its proven enterprise scale, and its ecosystem of integrations. The goal was simple: launch multiple branded sites and connect them seamlessly to physical boutiques, private client channels, and pop-ups.

The Challenge

Rémy Cointreau operates 14 luxury spirit brands, each with its own heritage and identity. Rolling out unique ecommerce storefronts across France, the UK, and Germany without a common backend was a logistical hurdle. They had to preserve brand storytelling—rich visuals, historical narratives, distinct voice—while ensuring that fulfilment, inventory and data flowed into one central system. In-store boutiques and private client directors also needed to access the same catalogue and customer data, so that personal consultations and exclusive offers could be pulled from the same database.

The Solution

Within days of launch, the digital team put Bruichladdich brand on Shopify Plus. That fast rollout gave them confidence to extend the approach: by month twelve, 15 branded online stores were live across key markets. Then they layered in Shopify POS. Boutiques in Cognac, London, and Berlin connected to the same backend powering online orders. Private client directors on the road could ring up direct sales with tablets and POS terminals, tapping into real-time stock and customer history. The result was one central dashboard for orders, inventory and analytics—no more siloed spreadsheets.

The Results

In less than three years, ecommerce went from peripheral channel to core pillar. Conversion rates rose across multiple markets, and checkout drop-off fell thanks to one-page optimized flows. The team even built custom bottle builders for Champagne Telmont after seeing high engagement on the core sites. Pop-up shops at events deploy in seconds, with POS devices configured on demand. The Group now has the agility to test limited-edition releases online or offline, shifting stock where demand is highest. It’s a model that honours their century-old traditions, while powering modern commerce at scale.

Key Takeaways

• Leveraging Shopify Plus, Rémy Cointreau launched 15 distinct branded ecommerce sites in just 12 months while maintaining each brand’s luxury identity.
• By integrating Shopify POS, the Group unified online orders, in-store purchases, and private client sales in one central backend for real-time inventory and customer data.
• The combination of flexible templates and rapid deployments enabled pop-up shops at events, configured in seconds to capture new audiences.
• Optimized one-page checkout flows and custom product builders elevated conversion rates and enabled personalized bottle design experiences.
• Omnichannel data consolidation gave teams single-view dashboards for orders, stock, and customer history, eliminating manual reconciliations.
• Scaling across France, the UK, and Germany showcased how a unified platform can support global expansion at enterprise scale.