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How Promptmaster’s AI Community Earned $225K in Six Months

6/1/2024
Promptmaster
David Szabo-Stuban & Dave
Promptmaster
promptmaster.ai
Frankfurt, GermanyFounded 2023
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Monthly Revenue
$37,500
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Founders
David Szabo-Stuban & Dave
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Employees
3
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Business Description

Promptmaster is an online community that teaches prompt engineering and AI skills through live webinars, one-on-one mentorship, and a collaborative member platform. It offers a lifetime membership model and prioritizes transparency, active support, and regular course updates.
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Executive Summary

Promptmaster began as a prompt engineering course by AI expert David Szabo-Stuban and his friend Dave. After a viral Instagram reel and a high-impact webinar, they rapidly scaled to 2,000 sign-ups and $40K in month one. By emphasizing real teaching, open pricing, and active support, they grew a paid community of 800 in six months, generating $225K total. Their strategy of radical transparency and customer-first service enabled them to adapt quickly to OpenAI policy shifts and double subscriber value, setting a blueprint for sustainable AI education businesses.
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Video

How Promptmaster’s AI Community Earned $225K in Six Months

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Case Study Content

Introduction

Promptmaster launched when AI specialist David Szabo-Stuban teamed up with former teacher Dave to create a focused prompt engineering course. Their early success, earning $30K from a single course, revealed a market hungry for clear, real-world AI instruction.

Rapid Takeoff

In September 2023 an Instagram reel caught a ChatGPT plugin developer’s attention. A joint webinar drew 2,000 sign-ups and 700 attendees, bringing in $40K in one month. That event validated their teaching style and proved community demand.

Out-teaching the Competition

Instead of hype and vague promises, Promptmaster doubled down on solid curriculum, live mentorship, and open Q&A sessions. Early members praised the hands-on approach and quick responses to questions, building word-of-mouth momentum.

Business Model and Pricing

They offer a one-time lifetime membership at $297, granting access to all current and future courses. This transparent, all-in price removes sticker shock tied to subscription models and keeps churn low.

Handling Setbacks

When an OpenAI policy change halted new leads, Promptmaster pivoted to deepen value for existing email subscribers. By boosting average lifetime value per subscriber, they offset lost ad channels and reinforced customer trust.

Community Growth

Today they host over 1,150 members, 800 of whom are paid. A Discord channel and regular member-generated blog posts keep engagement high and provide constant feedback loops for new topics.

Conclusion

Promptmaster’s first six months prove that clear teaching, fair pricing, and active support can drive strong revenue and community loyalty in the fast-moving AI space.

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Key Takeaways

  • 1Promptmaster made $225K in six months by focusing on clear, practical AI instruction rather than hype.
  • 2A viral Instagram reel and partner webinar drove 2,000 sign-ups and $40K in the first month.
  • 3The one-time lifetime membership model at $297 reduced churn and increased member satisfaction.
  • 4When OpenAI changes cut new leads, the team deepened value for existing subscribers to sustain growth.
  • 5Building an active Discord community and inviting member-generated content strengthened loyalty.
  • 6Radical transparency about challenges, like founder burnout, forged stronger bonds with members.
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Key Facts

Six-Month Revenue
$225K
Webinar Sign-ups
2,000
Community Size
1,150
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Tools & Technologies Used

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.