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How Pepper Palace Scaled to 100+ Spice Stores and Boosted Sales 127% with Shopify POS

6/20/2024
Pepper Palace
Pepper Palace
pepperpalace.com
Knoxville, United StatesFounded 1980
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Monthly Revenue
Undisclosed
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Founders
Roy Ormsby & John Ormsby
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Employees
Undisclosed
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Business Description

Pepper Palace is the world’s largest chain of spice-themed retail stores, handcrafting small-batch peppers, sauces and seasonings in-house. From a single location they have grown to over 100 storefronts across the United States and Canada and maintain a thriving ecommerce presence.
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Executive Summary

When Pepper Palace was stuck juggling siloed ecommerce, inventory, payments and customer data across 40 licensed stores, they switched to Shopify Plus and POS in 2019. Within two months they unified operations, slashed checkout times by 20 seconds, scaled to over 100 locations, grew their email list 900%, and saw monthly GMV climb 127%. This case study explores their challenges, the fast-track rollout, tangible wins and the steps any retailer can follow to replicate their omnichannel success.
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Case Study Content

Introduction

When Pepper Palace operated 40 licensed stores they hit a wall: every location ran in its own bubble. Orders, payments, inventory and customer profiles all lived in separate tools. Managers spent hours chasing data and staff keyed payment details into terminals by hand. They had high foot traffic but no fast path to repeat business.

The Challenge

Corey Hnat, Marketing & Digital Sales Manager, says their old platforms “felt detached.” Rolling out changes took weeks, reporting was laborious and manual card entry created checkout bottlenecks. Online orders couldn’t be tied back to store visits. Growth plans stalled because licensees struggled to offer a consistent customer experience.

Choosing Shopify POS & Plus

Pepper Palace wanted speed and cohesion. They picked Shopify Plus to run their site and Shopify POS to power every register. In just two months a small operations team centralized all 40 storefronts under one admin dashboard. Inventory sync, customer profiles, omnichannel promotions and payment processing all ran through Shopify.

Seamless Rollout

With no large IT department, the brand leaned on Shopify’s intuitive admin. They shipped POS Go units to high-traffic outlets for tasting demos and mobile checkouts. Teams configured hardware, installed the app and tested in days. Centralized settings meant pricing, discounts and loyalty rules applied everywhere instantly.

Results

Since 2019, Pepper Palace has:

  • Scaled from 40 to 100+ stores across the U.S. and Canada
  • Grew its customer database 900% to over 500,000 profiles
  • Lifted monthly gross merchandise volume by 127%

Store teams now shave 10–20 seconds off each sale and capture customer emails on every POS Go interaction. Corporate reporting that once took days now updates instantly. Rapid new-store launches and consistent brand experiences drove a surge in repeat purchases online and in person.

Why It Matters

Small delays at scale become major inefficiencies. Pepper Palace proved that unifying your tech stack with a single omnichannel platform delivers quick wins and paves the way for rapid expansion. Their journey shows how centralization and speed can unlock growth even with limited IT resources.

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Key Takeaways

  • 1Migrating both online and in-store systems to Shopify cut rollout time to two months for 40 locations and simplified future expansions.
  • 2Consolidating inventory, customer profiles, order management and payments in one dashboard eliminated siloed data and manual reconciliation.
  • 3Deploying Shopify POS Go units reduced checkout time by up to 20 seconds per transaction while boosting email capture at tastings.
  • 4Central control over pricing, discounts and promotions ensured a uniform experience across 100+ stores and ecommerce in real time.
  • 5A 900% jump in the customer database and a 127% increase in monthly GMV highlight the power of cohesive omnichannel operations.
  • 6Even without a large IT department, leveraging an intuitive platform enabled rapid store launches, smoother reporting and faster decision-making.
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Key Facts

Store Footprint Growth
150%
Customer Database Expansion
900%
Monthly GMV Increase
127%
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Tools & Technologies Used

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How to Replicate This Success

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About the Author

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Founders Hut

Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.