How Omy Laboratories Personalized Skincare and Doubled Sessions with Shopify

Introduction

Omy Laboratoires started in 2018 in Montreal with a simple goal: let customers design vegan face cream matched exactly to their skin profile. As demand rose, their original site began to struggle. Page speed lagged, complex ingredient data slowed updates, and the team needed more autonomy. They turned to Novatize and Shopify’s latest Online Store 2.0 theme to build a nimble, branded storefront that could handle personalized orders at scale.

The Challenge

Their product customizer had become a source of friction. Ingredient names and categories shifted alongside manufacturing upgrades, and admin updates required developer support every time. Customers couldn’t reorder formulas easily, and load times hurt conversions. The Omy team needed a structure that supported evolving product lines while keeping the storefront lean and hands-on to manage.

The Solution

Migrating to Online Store 2.0

Novatize rebuilt the storefront on Shopify’s new framework, unlocking faster loads and improved theme sections. A style guide unified fonts, colors, and imagery so every page felt coherent.

Custom Product Builder

The team designed a step-by-step customizer. Customers pick skin type, texture, and fragrance through interactive swatches. Behind the scenes, editable metafields drive both the front-end display and the manufacturing labels. That meant Omy could rename ingredients or group them differently without breaking the site.

Database Overhaul

All product and client records were migrated into a unified database. Now returning buyers see their exact blend, subscribe to fresh formulas, and reorder with a click. Production labels match the colored tags from the site interface, speeding internal operations.

Results

Launch day passed with zero downtime or major bugs. Since then:

• Uptime remained at 100%
• Sessions jumped by 100% year over year
• Repeat orders rose by 50%
• 95% of revenue now flows through ecommerce

With a streamlined admin interface linked to editable metafields, Omy’s team now rolls out new product lines without dev help. Customers enjoy a friction-free path from discovery to checkout, and internal processes hum smoothly alongside growing demand.

Takeaways

Omy’s success shows how combining Shopify’s latest features with thoughtful UX and data structure can transform a niche business into a fast-growing brand. By putting product flexibility and performance first, they built a storefront that adapts as they do.