How MySignature Bootstrapped to $700K ARR with SEO

MySignature's Organic Growth Journey

In early 2015, Vol Zastavny spotted a simple but painful pain point at his marketing job: manual email signatures. He saved $10,000, convinced a developer friend to build a basic Chrome extension, then iterated rapidly when browser updates broke it. Dropping the extension format for a website generator solved support headaches. It was ugly but it worked and he needed real user feedback.

With no ad budget, Vol leaned entirely on SEO. He hired a freelancer at $100 per month, found an intern eager to learn, then pumped out how-to articles optimized for long-tail queries. He wrote guides on signature best practices, troubleshooting and even legal disclaimers. Each blog post tied back to the free generator. Link outreach was systematic: reach out to niche directories, backlink requests to marketing blogs and startups resources. Traffic climbed. It grow quickly, surprising even Vol.

By the end of year one, MySignature had 30,000 monthly sessions and 20% conversion to signature creation. Armed with data, Vol rolled out paid plans on January 1, 2016. Solo users paid $6–12 per month. Teams paid more. Reviews on tech blogs and a feature in Forbes boosted sign-ups. Within six months, revenue hit $5,000 per month. A small part-time marketer and a support specialist lightened Vol’s load. Code improvements followed after hiring a full-time developer.

In mid-2019, growth hit a plateau when a rival called MySignature outpaced Newoldstamp. Vol decided to acquire the competitor, using a small business loan. He rebranded Solva’s flagship product as MySignature and split the audience: Newoldstamp for teams, MySignature for individuals. That move drove a 27% bump in revenue almost overnight.

Today MySignature pulls in 200,000 visitors a month and $700K in annual recurring revenue. Churn sits at just 3%, thanks to onboarding tutorials, live chat support and feature updates driven by direct customer conversations. Vol expanded content into localized Spanish, Portuguese and German versions. He still avoids paid ads — every lead is organic.

Key Phases

• Identified a repetitive internal task and validated demand with research.
• Built the simplest possible MVP to gather real user feedback.
• Implemented an SEO-only acquisition strategy using content, links and outreach.
• Launched paid plans after proving product-market fit and usage metrics.
• Acquired and segmented a competitor to unlock next growth stage.

Outcomes

MySignature’s story proves you can bootstrap a SaaS to seven figures with organic traffic alone. By focusing on straightforward templates, on-site education and continuous UX tweaks, Vol built trust and kept churn low. Strategic acquisition and audience targeting pushed revenue over the finish line.